
I’m surprised it took this long. The Hilton Hotel chain is finally going digital. The company is currently spending $550 million on updated technology so that hotel guests will be able to use their smartphones to choose rooms, check-in and unlock doors.
I can honestly say I haven’t seen anything close to what Hilton is planning to do. In fact, the Wall Street Journal claims Hilton is pioneering the digital world for the hotel business. If they succeed, others will follow. Hilton plans to involve 4,200 of is properties worldwide.
Hilton is already using smartphones and tablets for certain hotel features in a few locations. In several months, full-scale technology will be available everywhere you see a Hilton name. Once everything is set up, Hilton plans to offer promotions and discounts to everyone who uses their digital platform.
I have been on the Hilton loyalty program for long time even though I haven’t stayed at any of their locations for years. I look forward to major savings and better accommodations. I just might return.