Say Grace

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Anna Wintour and Grace Coddington

I just finished listening to Grace Coddington read her memoir on Audible. Grace is the creative director at Vogue and the one who had the starring role in the 2009 movie, “The September Issue”, a documentary about how the leading fashion magazine puts together its fattest issue of the year. When most people talk about Vogue, the focus is usually on its world famous editor, Anna Wintour. Many of you will remember Anna from the movie “The Devil Wears Prada,” where she was played by Meryl Streep. The big surprise in “The September Issue” was the revelation that Grace was the true backbone of the magazine.

In reviewing “The September Issue” when it was first released, Time magazine noted, “If Wintour is the Pope then Coddington is Michelangelo.” I thought that was a great way to describe their roles at the magazine. Grace is all about fashion layouts, and Anna sets the tone and topics. Grace is very understated and leads a very quiet life, while Anna is much more flamboyant. Simply put, Grace is a great second banana.

Like most second bananas, Grace does most of the heaving lifting each month to make sure that Vogue is totally cutting edge. She is not at all interested in leading a glamorous life but rather a very quiet one, away from all the action when she is not working. She is all about researching and discovering new trends while her own personal style is pretty basic. At 70 years of age, Grace tends to be as natural looking as she can possibly be. She wears little makeup and let her once ravishing red hair go grey.

Grace reminds me so much of many of the editors I worked with at Women’s Wear Daily almost 40 years ago. They were not fashion plates. A few even looked disheveled and dated. As a young kid working for the Bible of the fashion business, I often wondered why these gals didn’t do more to be stylish and camera ready.

Grace is definitely a cut above the gals I worked with. For starters she spent years as a fashion model traveling the world and was the one that Vidal Sassoon used to create a simple, geometric, “Bauhaus-inspired” hair style called the wedge bob.

Unfortunately, at the age of 26, she was in car accident that left her somewhat disfigured. She later had plastic surgery to repair a lost eyelid. After a long recovery period, Grace gravitated to the editorial side of magazine work, where she developed a strong fashion sense.

It was fascinating listening to Grace read her autobiography in her very mesmerizing British accent. I didn’t really know much about the fashion world, so I found her journey meeting and working with all of the icons in the business very captivating. Grace’s honesty and professionalism are a great example for anyone who wants to know what it takes to be taken seriously in any field.

Once again, I encourage all to listen to books on Audible or any digital format. I probably never would have read this book in print. My choices are very diverse when I know my eyes will not be doing all the work.

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STYLECASTER LEADING FASHION INDUSTRY AS DIGITAL PIONEERS

If you think that Vogue, Marie Claire, WWD, and Elle rule the fashion world, think again. The Internet has changed all that. For the last few years, the generation that is wearing all the trendy, tight fitting, and transparent clothes,is turning to StyleCaster.com as their fashion source. That is not to say that the other fashion magazines are not as relevant. I am just letting you know that StyleCaster is most talked about by the best selling and notable designers, as well as the fashionistas, because of its cutting edge ways of presenting the news. No other fashion publication can keep up with StyleCaster because the owners are digitally oriented and are employing all the latest technologies.

Today, StyleCaster has 2.5 million unique monthly visitors. However, the company says it reaches more than 10 million people on a monthly basis and has partnered with more than 50 top-tier advertising partners since its launch in 2009. 

Ari Goldberg

Ari Goldberg, CEO of StyleCaster Media Group, along with his brother David, Chief Marketing Officer, used to be relegated to the back of the runway shows when they first co-founded the company. Today, they sit in the front row next to Anna Wintour and The Project Runway cast. They are constantly being talked about in all of the publications that cover the Internet (such as The WSJ, Tech Crunch and Mashable) because they are the first to adopt new technologies in both editorial and digital practices. From day one, they owned video production facilities and were shooting original editorial content in-house, as well as from the runway shows. No one else was doing that. 

Before starting StyleCaster, Ari was Vice President of Strategy and Business Development for LeBron James and LRMR Marketing. He was also Director of Business Development for Steve Stoute at Translation Consultation + Branding Imaging. He co-founded  Sociocast Networks and was instrumental in the founding of Last Pictures, Qwiki, and SaveFans. David worked at CNET, a leader in digital technology, and at the major brand, Theory. 

David Goldberg

The two brothers are constantly marrying the editorial world with social media. Just a month ago they announced another editorial breakthrough. StyleCaster launched the first platform where readers, on a worldwide basis, will now have the opportunity to engage with everyone from bloggers and thought-leaders, to designers and retailers. The in-house editorial content from the StyleCaster staff will now be featured on News.StyleCaster.com and BeautyHigh.com. The content from the public will be prominently ranked by popularity. As many of you know, that is a huge trend in social media. StyleCaster will also introduce the proprietary “Love” button – a one-click tool that lets StyleCasters support the contributions of their fellow community members. Every “Love” brings a submission closer to the top of StyleCaster.com.

StyleCaster’s community members will be able to: 

  1. Share photos
  2. Share links to articles and products
  3. Share the ‘Love’ with StyleCaster’s proprietary “Love” button 

StyleCaster recently raised $1 million in its Series A-1 Funding in November 2011. The bridge round, which included Zynga’s Owen Van Natta, raised StyleCaster’s funding up to $5.5 million since its Series A round in 2009.