Tag Archives: WWD

46 Years Working And Still Counting

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Lois at 18

I was 18 years old my first day on the job as a copy girl at Women’s Wear Daily. That meant I was a messenger. The date was September 9, 1966.That was one of the most exciting days of my life.

A few weeks earlier, I experienced one of the worst days when I was fired from a job I had at an insurance agency in Hempstead, Long Island. I was only there for a week when the manager fired me. I was clueless what the place was really all about, so maybe that was the reason for my dismissal. Or perhaps it was because I yakked too much to the girl next to me.

It didn’t matter. I was so upset I went straight to bed and cried my eyes out. My older brother, already in the work force and living on his own, came to see me. He stood at the side of my bed and said a few words that changed my life. “Go find a job that you can do better than anyone else.”

I wasn’t quite sure I knew what he meant, so I asked for clarification. He told me to find a job that I felt qualified to do and be the best at.

Strange how someone’s words can change your life. The possibility of finding a job with my name on it gave me so much hope that I bounced out of bed to search the “Help Wanted” ads in the New York Times, print edition. Ha,ha!

It didn’t take long for me to find my dream job as a messenger. I applied for the job, got an interview, and a man named Frank Tricarico hired me. I was a kid from Queens, lived in a predominately Jewish neighborhood, and my universe was probably a 15-square mile radius. I vividly remember walking into WWD’s city room for the first time on Fifth Avenue and 12th St, Greenwich Village. The room was filled with bohemians, ingenues, fashion-plates, suits, men that looked like women, women that looked like men, and kids that looked like me.

I knew instantly that I had found the one job I could do better than most. I picked up editorial copy from one reporter’s desk after a bell that beckoned me rang out and delivered it to the proof reader. If you think about it, I am still doing the same thing today. I am distributing copy from one person to another. Nowadays, I just click a spot on the screen that says “send.”

It has been quite a journey. Thank you SZS.

STYLECASTER LEADING FASHION INDUSTRY AS DIGITAL PIONEERS

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If you think that Vogue, Marie Claire, WWD, and Elle rule the fashion world, think again. The Internet has changed all that. For the last few years, the generation that is wearing all the trendy, tight fitting, and transparent clothes,is turning to StyleCaster.com as their fashion source. That is not to say that the other fashion magazines are not as relevant. I am just letting you know that StyleCaster is most talked about by the best selling and notable designers, as well as the fashionistas, because of its cutting edge ways of presenting the news. No other fashion publication can keep up with StyleCaster because the owners are digitally oriented and are employing all the latest technologies.

Today, StyleCaster has 2.5 million unique monthly visitors. However, the company says it reaches more than 10 million people on a monthly basis and has partnered with more than 50 top-tier advertising partners since its launch in 2009. 

Ari Goldberg

Ari Goldberg, CEO of StyleCaster Media Group, along with his brother David, Chief Marketing Officer, used to be relegated to the back of the runway shows when they first co-founded the company. Today, they sit in the front row next to Anna Wintour and The Project Runway cast. They are constantly being talked about in all of the publications that cover the Internet (such as The WSJ, Tech Crunch and Mashable) because they are the first to adopt new technologies in both editorial and digital practices. From day one, they owned video production facilities and were shooting original editorial content in-house, as well as from the runway shows. No one else was doing that. 

Before starting StyleCaster, Ari was Vice President of Strategy and Business Development for LeBron James and LRMR Marketing. He was also Director of Business Development for Steve Stoute at Translation Consultation + Branding Imaging. He co-founded  Sociocast Networks and was instrumental in the founding of Last Pictures, Qwiki, and SaveFans. David worked at CNET, a leader in digital technology, and at the major brand, Theory. 

David Goldberg

The two brothers are constantly marrying the editorial world with social media. Just a month ago they announced another editorial breakthrough. StyleCaster launched the first platform where readers, on a worldwide basis, will now have the opportunity to engage with everyone from bloggers and thought-leaders, to designers and retailers. The in-house editorial content from the StyleCaster staff will now be featured on News.StyleCaster.com and BeautyHigh.com. The content from the public will be prominently ranked by popularity. As many of you know, that is a huge trend in social media. StyleCaster will also introduce the proprietary “Love” button – a one-click tool that lets StyleCasters support the contributions of their fellow community members. Every “Love” brings a submission closer to the top of StyleCaster.com.

StyleCaster’s community members will be able to: 

  1. Share photos
  2. Share links to articles and products
  3. Share the ‘Love’ with StyleCaster’s proprietary “Love” button 

StyleCaster recently raised $1 million in its Series A-1 Funding in November 2011. The bridge round, which included Zynga’s Owen Van Natta, raised StyleCaster’s funding up to $5.5 million since its Series A round in 2009.