Estelle Ellis Rubinstein, a Pioneer at Seventeen, Dies at 92

Estelle Ellis Rubenstein

I get very moved by people who took personal and business chances long before it was commonplace, as it is today in the digital world. Today, pioneers are applauded whether they succeed or don’t quite make it. Back in the 1940s, it was rare to hear about people who were willing to make bold moves in their careers, especially women. 

The following story is about Estelle Ellis Rubenstein, a marketing pioneer at Seventeen Magazine. She died over a week ago at the age of 92. I started my career at Women’s Wear Daily in 1966. I know what it was like for women to exert themselves in those days, much less 20 years before. 

I just wanted to honor Estelle Ellis Rubenstein by placing her story in my blog. Women like her have been an inspiration my entire life. 

 http://www.nytimes.com/2012/07/15/business/media/estelle-ellis-rubinstein-a-pioneer-at-seventeen-dies-at-92.html?_r=1

Steven Tyler Told Me A Little Known Secret

I am searching for someone, anyone, who read rock star Steven Tyler’s book “Does The Noise In My Head Bother You? A Rock ‘n’ Roll Memoir.” He dedicated it to his mother Susan Rey Blancha Tallarico.

I want to discuss the little known secret he shared with his readers.

The reason why I feel this is a justified DigiDame topic is because Tyler is 64. He is a very different 64 than most of us. He does have the same aches and pains but his spirit is forever young. I know that many of you are asking why I would be so enamored with a guy who has been basically a drug addict most of his life. He admits in his book he blew $20 million on drugs over the years.

I guess the reason why I find him so fascinating is because of his creativity and energy. He is so far out there that I loved every minute of his book. Even when he was a youngster in Sunapee, New Hampshire, (he still has a home there and goes every chance he gets) he was an independent thinker. He had the freedom to be creative and make alternative choices.

Maybe we all live vicariously through people like Tyler. He is a father of four, a song writer, received a doctorate at Berkeley, another one at UMass, Boston, a poet and painter, and a person who learns something new on a daily basis. He is so far from the norm that he makes us all feel like we live in an ageless state, even if it is only for a performance, an interview, or his book. When he shared “His Little Known Secret,” with his readers, I felt 19 again. I felt what he felt and I didn’t want to let go. This is how he explains it. “When I heard The Everly Brothers’ “I Wonder If I Care So Much” and those double harmonies….I lost my breath! No one ever did those anguished teen love songs better than them. ‘Cathy’s Clown,’ ‘Let It Be Me,’ ‘So Sad (To Watch Good Love Go Bad),’ and ‘When Will I Be Loved?’ Oh man, those hearts trending Appalachian harmonies!

“Those harmonic fifths. I mean, G-d lives in the fifths, and anyone can sing harmonies like that….that’s as close to G-d as we’re going to get short of a mother giving birth. Behold the act of creation — divine and perfect.

“If you have any doubts about this, take a deep breath and hold a note with someone, a friend, your main squeeze, your parole officer. Ahhh, when two people hold the same note and one person goes slightly off that note you will hear an eerie vibration–it’s an unearthly sound. I think in those vibrations there exists very strong healing powers, not unlike the mysterious stuff that the ancient Shamans understood and used. “Now sing in fifths, one sings C and the other G. Then one goes off key …that’s dissonance. Fifths in musical terms are first cousins and in those fifths there’s a magical throb. If you close your eyes and you touch foreheads, you’ll feel a wild interplanetary vibration. It’s a little known secret, but that’s how piano tuners tune a Steinway. G-d and sound and sex and electric grid–it’s all connected. It’s pumping through your blood stream. G-d ‘s in the gap of synapses. Vibrating, pulsating, that’s Eternity Baby.”

Christiane Amanpour Speaks Out

TV War Zone Queen, Christiane Amanpour, commented on blogging in the August Issue of Vanity Fair.

Asked if foreign correspondents are war junkies, she replied “That’s the biggest pile of crap. If you want us to be the eyes and ears in our field, not people spinning in blogosphere or sitting in armchairs opining about what’s going on in the rest of the world–you need people who are willing to go to the battlefront.”

I love that quote !

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Happy 30th Birthday,Whitney !!! This One Is For You

Whitney Hess

My daughter Whitney has turned into a locavore. Her heros are Willie Nelson, Neil Young, and John Mellencamp. She is very serious about saving the farms of America. Instead of accepting gifts from family and friends for her 30thbirthday, she asked everyone on her blog, called “Pleasure and Pain,” to contribute money to Farm Aid. Her goal is to raise $30K.

Basically, most of the money will be raised online.

Whitney explains, “Thousands of family farmers in the United States are pushed off their land every year. As large factory farms are replacing them, the quality of our food is severely diminished, and our environment and our food security is in danger.”

Details are spelled out so be sure to click here.

To read Whitney’s blog click here

Happy Birthday, Whitney. We are incredibly proud of you.

What Does Crowd Funding Mean?

I really want everyone who reads DigiDame to understand what Crowd Funding means. You probably heard this term casually mentioned over the last few months while at cocktail parties or in stories you have read in the press. You didn’t pay much attention to it because it sounded so complicated and esoteric.

Crowd Funding is really easy to understand and makes a lot of sense. It is very trendy in the digital community. You will absolutely impress everyone (especially the digital babies) when you reference “Crowd Funding” in a conversation. All of a sudden people will start looking at you as if you are some kind of rock star.

That is exactly what DigiDame aims to do. If I can understand something, then you can too. I like to dumb things down as much as possible when trying to understand a new concept so I can truly appreciate what it means and how I can use it in my life.

Crowd Funding is what a lot of young people do to raise funds for their innovations, developments, ideas, concepts, or inventions. It means that funds are being solicited from the masses for a project, rather than going to a few major investors. It really started in the entertainment business when fans contributed funds to rock groups and movie projects over the Internet. Then it expanded to political campaigns—a la Obama. Nowadays, people soliciting funds use websites that have been developed just for this purpose. The most popular site in this space is called “Kickstarter” because they have been able to collect millions of dollars for new projects in a matter of days.

Wikipedia points out that “ArtistShare” is documented as being the first Crowd Funding website for music (2000/2001) followed later by sites such as Sellaband (2006), Indiegogo (2008), Pledge Music (2009), Kickstarter (2009), RocketHub (2009), GoFundMe (2010), and Rock the Post (2011). Kickstarter just captured headlines again this week with the successful funding of the Ouya Gaming platform, raising $2.5 million in one day.

It is also important to know that many of the Crowd Funding websites give contributors the product at a substantially reduced cost if they contribute a certain amount of money. This discount can be as much as half the product’s selling price. This is a huge draw to help collect funds and to build orders. It is a marvelous strategy to start out with hundreds, thousands or even millions of products pre-sold. It is a win-win for everyone involved.

The reason why most people raise funds this way is because they have been rejected by venture capitalists and angel investors who require a lot of paper work and justification. Most “new idea” people are unable to raise money for their projects because there are more of them than the folks who dole out the dough. Crowd Funding is becoming extremely popular because there are millions of people in the United States who love contributing a dollar or two to support “startups,” “political campaigns,” “a new movie,” “a medical experiment,” and/or any kind of new development. It is very ‘hip” to say, “Oh, yes I invested before anyone really knew about it.” The truth is they only sent in a dollar or two just so they can feel like an insider. Crowd Funding is considered a “cool” thing to do, especially for “green causes.”

Crowd Funding also became popular because of the United States of America JOBS Act that was signed into law by President Obama on April 5, 2012. The Act allows the funding of a company by selling small amounts of equity to many investors. Not all crowd funding translates into equity. A lot of Crowd Funding is just a social transaction.

Ideas Worth Spreading

The best way to stay young is to keep living as if you have decades ahead to create and explore. In the age of some of the most amazing developments in technology, there is just no excuse not to keep your mind filled with exciting new ideas and the promise of new opportunities.

You can get that mental stimulation right from the comfort of your favorite chair even though my hope for you is that you get out and “kick some ass.”

Let me introduce you to TED. No, TED is not some young digital developer who is about to make billions because of his new invention. TED is a series of conferences held all over the world where some of the smartest people in their respective fields stand and deliver new ideas and concepts in an 18-minute forum. Some of the past speakers have been Bill Clinton, Google founders Larry Page and Sergey Brin, and Nobel Prize winners.

I personally got involved with TED when my client Jill Tartar, Founder of the SETI Institute, was asked to speak at a TED conference. She was also presented with a $100,000 check for her work to explore, understand, and explain the origin, nature, and prevalence of life in the universe. Every year TED gives a check to one individual as part of their program to fund the “One Wish to Change the World.”

TED has existed since 1984 and stands for Technology, Entertainment and Design. In recent years TED has morphed into a more positive “world changing” theme. It is owned by the private, non-profit Sapling Foundation. TED’s mission is to disseminate “Ideas worth spreading.” Hence, my headline. It was created by Richard Saul Wurman, an architect and graphic designer who coined the phrase “information architecture.”

Today you can be a TED fan by simply going to www.ted.com. You can also find TED on YouTube, Netflix, iTunes Podcasts, iTunes, and on the TED Radio Hour on NPR. You can also watch TED on the go! A simple download of the TED application gives you access on an iPhone or iPad. Don’t have an iOS device? Google Plays allows you to access TED on Android devices, including the Sony Tablet P, and Amazon Apps allows you to download them to your Kindle Fire.

Here are some interesting TED talks

Regina Dugan: From mach-20 glider to humming bird drone http://www.ted.com/talks/regina_dugan_from_mach_20_glider_to_humming_bird_drone.html

Neil Burgess: How your brain tells you where you are http://www.ted.com/talks/neil_burgess_how_your_brain_tells_you_where_you_are.html

Bill Gates on mosquitoes, malaria and education

http://www.ted.com/talks/bill_gates_unplugged.html

What’s The Story With Instagram?

I don’t know about you, but I do not have any artistic talent. I can’t draw, paint, or sculpt. I always wanted to, but just don’t have the skills to create something that would be worthy of showing in public until now.

Along comes Instagram, a free photo sharing application for both iPhone and Android, which allows you to apply a digital filter to your mobile pictures that changes the entire look of the composition.

You can now create photos that just two years ago you could only do using expensive digital photo editing software, such as Adobe Photoshop.

Yesterday, I discussed how my cousin Milo changed the look of his photos with a new filter being offered by Olympus on their digital cameras. When I saw what he was doing, I quickly dug out my two year old digital camera — the Panasonic Lumix — to see if I could do the same thing. I abandoned my camera over a year ago when I found myself using the iPhone for most of my photo needs. As I quickly found out, since most of these filter features are so new, my two year old digital camera was now outdated.

Once again, a smartphone app comes to the rescue. There are many apps being offered today on iOS and Android formats that allow you to creatively alter photographs. One of the most popular apps is Instagram.  Instagram became widely popular because it offered the amateur picture taker the opportunity to alter photos in a number of different ways and instantly exhibit them on Twitter and Facebook. While Instagram photos can’t compete with the shots cousin Milo takes with his Olympus camera, it certainly is perfect for the average smartphone user who wants to get creative.

I guess that is why Facebook paid $1 Billion to purchase Instagram this past April.

Click on Instagram (shaded) above for some amazing facts about the company.

Straight shot taken by David Nieves

With Instagram’s Amaro Filter

Straight shot by David Nieves

With Instagram’s X Pro Filter

Become A Photo Artist

Milo Hess

I just spent the last five days with my cousin Milo Hess, a well-respected and published photographer, who taught me something new about picture-taking. Many of our digital cameras have a “filter” feature that allows us to alter the look of the photos we are taking. Milo takes photos that look they they were hand-painted. They are stunning and look like art pieces (check out the photos below). Milo, who is titled as an “Olympus Visionary” for the camera company’s social media department, explained how the  process works. He uses the “Olympus Dramatic Tone Filter,” one of the art filters built in to certain Olympus cameras. I am sure you can find a similar feature on your own digital camera. Check the instruction book.

Milo said at the turn of a dial or a press of a button, the “Olympus Dramatic Tone filter” lifts the contrast, color, and saturation to create a unique, almost HDR (high dynamic range) look. He said that the setting is not for every photo situation, but when used for certain images it’s, well, very dramatic.  That is why Instagram, the iPhone and Android application that Facebook bought for a billion dollars earlier this year, is so popular. It helps change the entire complexion of the photograph.

For more info go to olympusamerica.com

A Little About Milo

A graduate of Pratt Institute and the High School of Art and Design in NYC, Milo has been a multi-faceted member of the NYC design community for over 30 years.The winner of over 35 design awards — including 5 NY Area Emmy Awards for his work in broadcast design — Milo has been an art director/designer for WCBS TV, Fox 5 and WPIX TV News over the years. He designed the original on-air look  of  NY1 News for Time Warner Cable for which he received an Emmy. 

Most recently he has been the art director for a PR/Business Communications agency, Magnet Communications (HAVAS Advertising) where he designed graphics for meetings/events, promotion and written copy for Fortune 100 companies.

He is also an accomplished photographer, having his 9/11 photographs in the permanent collection of the NY Public Library as well as other images in Popular Photography magazine. Currently, he is shooting freelance journalism for The Downtown Express, Chelsea NOW and The Villager NYC weekly newspapers. He was awarded 2009 First Place Award for Spot News from The NY State Press Association. Recently, he was named an Olympus Visionary pro photographer by Olympus America and is a social media photography critic.

As a freelance designer… his recent projects include corporate  meeting/ graphics/marketing design for Fortune 100 corporations including Johnson & Johnson, Ortho McNeil, Pfizer, Novartis, Canon, Aventis, IBM, Citigroup, Dish Network, Sony among others. Milo has licensed his graphic art  to Villeroy & Boch, the European lifestyle conglomerate for a line of ceramic pet products as well as a line of stationery for teNeues Publishing and bookmarks for Antioch Publishing. The father of two grown children, native New Yorker Milo resides in Tribeca with Elle and their tuxedo cat Oreo

A Smartphone Camera Tip

Steve Greenberg, the Innovation Insider, read my post the other day about how to take the best fireworks photos. Steve quickly called me to say that he has taken some great fireworks photos with his iPhone and wanted to offer a suggestion. I bet this holds true for Android as well.

“When taking a picture with an iPhone, it’s important to understand that the
shutter snaps the image when your finger is REMOVED from the button NOT when
you touch the button– so for the ultimate photo control, set up your
picture with your finger resting ON the shutter button– then when you see
that perfect picture in the view finder, REMOVE your finger from the
button– SNAP– you’ve got the perfect picture.”

Thank you Steve for sharing.

Don’t Count On TSA Pre-Check

Just because you have been pre-screened for the TSA pre-check, don’t assume you can always breeze thru security lines. I was pulled for a random check this morning and had to wait in line with everyone else. Continue to leave early for the airport. No guarantees.