Apple’s Digital Playground

20131011-155511.jpg

Every time I hear that a child under 10 years of age is going to visit us, I spend hours thinking about entertaining things to do. Years ago, we went to a playground, the Children’s Museum, a musical for kids, or a sporting event. Those days are completely over for me since I visited a few Apple stores recently.

Apple is becoming the new digital playground for children. It has reconfigured the layout of its stores to accommodate children from three to pre-teen, depending on the size of the store. Apple has designated work tables for different age groups. I got a tremendous amount of pleasure watching these kids totally absorbed in the programs they were working on, which only proves that if you give someone something that he or she is interested in, that person can stayed focused for a very long time. This has nothing to do with a high IQ or better education.

While some grandparents feel technology is killing the social structure for the younger set, I believe the opposite. Bring two people together with a common denominator and a love fest will develop on its own. I have had bonding conversations with people 40 years younger than I am because we both liked the same app.

Most of you do not realize that Apple has free workshops for children comprising hardware and software instruction, youth programs, and one-on-one coaching. Did you know about The Apple Camp for kids ages 8 to 12? It teaches the ins and outs of iMovie and how to make your own films. The free three-day session, held at the Apple Store, leads up to an Apple Camp Film Festival where campers debut their masterpieces. I wish I were young again.

Apple also launched a Kids App Store. It’s not a separate mobile application. It’s a brand new section within the Apple App Store itself featuring a “Kids” category where apps are broken down by age range.

This section of the store separates apps into three age ranges: five and under, between six and eight, and between nine and eleven.

It’s wonderful being a youngster today. I hope they take advantage of everything being offered to them.

20131011-154941.jpg

20131011-155003.jpg

20131011-155140.jpg

20131011-155214.jpg

Reboot Your Thinking

20131010-212619.jpg

Mike Rowe (wearing the cap) and Mary Sullivan with the Zedge team, Brian Payne and Jonathan Reich. I took the picture.

I finally had the luncheon meeting today that I have been waiting for since I saw Mike Rowe on “Real Time with Bill Maher” several months ago. Mike is the creator and executive producer of Discovery Channel’s Emmy-nominated series “Dirty Jobs With Mike Rowe.”

Mike was on Bill’s show to shed light on the three million perfectly good jobs in America that no one seems to want. Mike started a foundation called Profoundly Disconnected “to challenge the absurd belief that a four-year degree is the only path to success.”

Mike adds that we have a trillion dollars in student loans and record high unemployment. “Yet there are young folks who would rather live at home with their parents and watch TV all day than take a job they feel is beneath them. Boy, are they wrong.” Many of these jobs require skilled training and pay $75,000 the first year or two. After that you are looking at $150,000 or better.

The reason I was meeting with Mike, his business manager Mary Sullivan, and my clients Jonathan Reich (the boss) and Brian Payne of Zedge is that we have 75 million Zedge users who can help raise money to pay for technical school scholarships. Zedge is one of the most popular apps on mobile devices. It has the largest variety of ringtones, wallpaper, and video games.

Mike is the real deal. He has spent years traveling the country and working on more than 200 jobs that most people run away from: coal mining, roustabouting, maggot farming, and sheep castrating.

His foundation mikeroweWORKS says of Mike:

Without any formal training he began his career as a professional musician, faking his way into the Baltimore Opera, and earning his union card in the process.

Soon thereafter, he crashed an audition for the QVC Cable Shopping Channel, where he was immediately hired to sell dubious merchandise in the middle of the night. There, he impersonated a host for nearly three years, spending most of his tenure on double-secret probation, while learning the ins and outs of live television. After that, he worked when he felt like it, narrating, writing, acting, and hosting programs like “Worst Case Scenario” for TBS, “On-Air TV” for American Airlines, “The Most” for History (formerly The History Channel), “No Relation” for Fox, and “New York Expeditions” for PBS.

Hopefully, Zedge will become a “good cause” marketing partner of mikeroweWORKS. Zedge has a very active website, a million fans on Facebook and Twitter, and one of the most popular apps on the Google and Apple Stores. One major brand with one household name can make for some very productive times ahead. Stay tuned.

More On Mike
Birthdate: March 18, 1962

Hails From: Baltimore, MD

Marital Status: Single (but taken)

Current Residence: San Francisco, CA

Interests/Hobbies: Reading, writing, and a bit of running.

On Hosting “Dirty Jobs”: “Be careful what you wish for.”

Photo Plastic Surgery

20131009-225229.jpg

20131009-225239.jpg

You can improve your looks with Facetune — or not!

Let’s face it, the DigiDame crowd is not getting younger. It’s getting more and more difficult to look in the mirror or have our picture taken. Who are those older people staring back at us? We don’t like what we see. The usual comments are: “My neck got so droopy.” “Look at the bags under my eyes.” “I used to be taller.”

At some point, we all need someone to doctor our photos just like magazines do for fashion models. The practicality of that happening is highly impractical. Don’t despair. There is a solution. An app called Facetune can help us look our very best, minimize the wrinkles and erase the blemishes, Facetune is similar to Photoshop but much easier for us to use. It’s also geared for mobile phone photos.

The app is available on the iPad and iPhone for $3.99 each. It features many of the options offered by Photoshop. You will have a great creative experience trying out all of the different tools. Touch the button for “Whiten” and rub your finger over your teeth, and voilà! The whitest smile you have ever seen. There are other buttons that let you remove blemishes, diminish dark circles, smooth skin and create many effects that normally were only reserved for Photoshop to master.

When you select any of the Facetune tools, you get simple instructions on how to use them. There are links to videos with step-by-step instructions as well.

Now go have your picture taken.

A Year After Sandy

20131008-230634.jpg

Today’s is a more personal story about Lorna and Jeff Spiro. Their resilience and strength in the face of adversity is not really a digital story, but it is one I’m proud to tell over the Internet.

A year ago, their home in Long Beach, LI was badly damaged and its contents wiped out by Hurricane Sandy. This is the home that Lorna grew up in and then took over as a married woman. This is the home that Lorna knows as her safe haven, no matter what else is going on in the world.

The house is nestled on a canal, blocks away from the ocean. That didn’t matter one bit when the water levels rose to where her cars and her lifetime belongings were washed away. Lorna and Jeff were home at the time and watched in disbelief as their shelter was collapsing one floor at a time.

Lorna is an artist, primarily a sculptor. Luckily, her masterpieces were saved by some fancy footwork. Many appear below in pictures that I took this past Sunday when my brother Steve and sister-law Susan took Eliot and me to visit these friends with whom they have been close for four decades.

We were honored to be invited along so we could marvel at their accomplishments after months of being homeless. Not only did they have the emotional and mental capacity to rebuild, but dealing with insurance companies and government agencies must have taken a super powerful inner strength that only a few can muster.

Lorna and Jeff Spiro are making everything perfect again.

20131008-225932.jpg

20131008-225952.jpg

20131008-230011.jpg

20131008-230046.jpg

20131008-230102.jpg

20131008-230220.jpg

20131008-230253.jpg

20131008-230307.jpg

20131008-230323.jpg

20131008-230339.jpg

20131008-230352.jpg

20131008-230416.jpg

Tick, Tock, How Much Time Do We Have Left?

20131007-222302.jpg

“My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.” Steve Jobs

I have always wondered if I would have lived my life differently if I knew the exact date and time of my death. Even as a young kid, I used to wonder why we all weren’t told how long we had here on Earth. I believe life would have been so much easier.

I wouldn’t have been so hysterical every time I went to the doctor. All that unnecessary negative energy worrying all the time. Just this afternoon I panicked when I had my second MRI and the technician made me hold my breath about 110 times during a 40-minute period in the tube. I convinced myself that my body couldn’t handle that kind of breathing with dye running thorough it. If I knew I wasn’t going to die, it would have been so much easier.

Moments like this forced Fredrik Colting, a Swedish inventor, to create Tikker, a wrist watch that counts down your life, just so you can make every second count.

The slogan of the watch is “Make Every Second Count.” Tikker believes that if you wear their watch, you are making a statement that your biggest priority in life is living.

The Tikker Kickstarter page says, “Setting up and using TIKKER is incredibly easy. The wearer simply fills out a questionnaire, deducts his/her current age from the results, and TIKKER is ready to start the countdown. With your Tikker you will also receive the book About Time. This is your instruction manual to both Tikker and time itself. It not only gives you information on the concept of time – answering questions such as “What is time? When did time begin? Is time endless?” – but it also guides you through the process of calculating your own life span.

“Through various questions you will arrive at a figure; this is what you set your Tikker on. Although your life’s countdown began the day you were born, Tikker is now there to remind you to make the most of it, AND TO BE HAPPY!”

20131007-222321.jpg

Language Glasses

We have all been to language classes. It’s a place we go to learn a new language. Now we have something called language glasses. It’s eyewear that will automatically translate foreign languages we read into the one we speak.

You are witnessing a new invention way before the general public. Japan’s biggest mobile carrier, NTT DoCoMo, has developed “Intelligent Glass” in preparation for the Tokyo 2020 Summer Olympics. The company wants to take full advantage of the tourism and publicity.

I have attached a YouTube video that explains the technology. It’s totally awesome. Picture this. You are in a foreign country. You can’t read street signs, menus, brochures, newspapers, and magazines. All you have to do is put on the DoCoMo glasses and the words will be translated right in front of your eyes.

Think about these language glasses when you see the new Sandra Bullock and George Clooney movie “Gravity.”

Rumors indicate that the DoCoMo technology could be licensed for other applications in the United States. If I hear of anything, I will let you know.

A New Twist on Twitter

20131005-233033.jpg

Twitter’s filing for an IPO last week has sent the real estate market in San Francisco soaring. San Francisco was already one of the most expensive cities in the country. Now it’s going to be untouchable. Twitter is located right in the heart of the city. All of a sudden, many of the 2,000 people who work for Twitter will have plenty of money to plunk down on fancy digs.

A real estate agent friend in SF told me that smart brokers have been romancing the upper echelon of Twitter to rep them in their pursuit of new, upgraded homes. More Twitter employees then would like to admit have been looking for residential real estate for the last six months. The better properties are going to go fast.

Mention the name Twitter to anyone in the Bay Area — the digital community, investors, writers, TV producers, celebrities, comedians, politicians, and Twitter users — and you’ll get a big smile. Twitter has changed our lives. It has been a public platform for everyone who wants to make a statement or vent and is one of the most important resources for up-to-date news and opinion.

Now word has it that everyone who is involved with Twitter’s IPO is very concerned that the content posted on Twitter stay relevant and personality driven. It has to remain a main attraction in the news arena in order for it to constantly be appealing to the investment community.

Twitter reportedly had an average of 218.3 million active users a month in the second quarter of this year, up 44 percent from the same quarter last year.

The New York Times recently reported that Twitter expects its growth rate of users to slow down in the United States as the service approaches market saturation. Twitter is hoping to get its future growth from markets like Argentina, France, Japan, Saudi Arabia, and South Africa.

Give Me a Heartbeat

20131004-213729.jpg

20131004-213742.jpg

I have spent the last thirty-plus years in the world of computers. I have been very much a part of them taking over the world. Our PR agency was one of the first to represent computers in the early stages, and three decades later we are still involved in the latest innovations.

One would think that the sight of a computer would be of great comfort to me. I guess in certain circumstances it would. Yesterday it didn’t. I was very uneasy when the clerks behind the administration counter at Park Avenue Radiology told me I had to fill out the administration forms on one of the free-standing computers against the wall.

At that very moment I would have paid extra to have one of the clerks help me fill out the forms. I was scared to death to take the MRI test, and now I had to face the challenge of using a strange computer to answer questions I didn’t necessarily know the answers to.

What if I said I wasn’t allergic to something but I really was? What if they gave it to me while I was in “the donut.” I could have a fatal reaction. This was like a Woody Allen movie. I needed to focus on the form, not the machine.

The simplest instruction was overwhelming. “Insert your medical insurance card and your driver’s license” to prove it was me. I was stuck at procedure one. Which card first? Then I had to go through a list of twenty-five questions while standing in front of the computer. Some I had to redo several times because I clicked the wrong box. The computer asked for identification containing information I didn’t know, so I had to rummage through my handbag looking for the appropriate cards that held that information. That was stressful as well.

It took me twenty minutes to get the forms filled out. I took a deep breath. I was done. I looked around the room at the other saps waiting their turns to go inside the donut. They looked back at me, I imagined wondering what took me so long at the machine.

I took a seat, thankful for a reprieve between machines. It was a humbling experience that I will only admit to you.

20131004-213712.jpg

This Was No Dunkin Donut

20131003-173744.jpg

I accomplished something yesterday I’ve never done and always feared. I had an MRI. I actually had an MRA (same machine), a type of MRI that checks for blood flow. Monday I go in again for the MRI, part two of an exam to check my heart.

Many years ago, I was told I have a mildly enlarged aorta. When I was younger the doctors were not concerned. As you get older, they like to pay more attention to it to make sure it doesn’t get larger, or eventually explode. Lucille Ball died from an aorta problem she was unaware of.

Since Lucy and I are so similar (I am kidding), I decided to finally get on a prevention program with my cardiologists. I had already been given an EKG and an echocardiogram by Dr. Robert Segal and his associate Dr. Bipul Roy who then suggested the MRI and MRA to have a more in-depth baseline.

Well, this Digidame flipped right out in their office. The suggestion of being inserted into a donut hole made me freak. My equilibrium became shaky for a few seconds and my breathing labored. I hate being out of control, so I immediately focused on getting my stability back. Then I went to war with Dr. Roy about not wanting to be trapped in an MRI.

He hunted six weeks for an open MRI for me that my insurance would pay for. I am not going to go into all of the false starts we experienced at other radiology centers that claimed they had open MRIs. That is a whole other story about people trading on false information.

What I learned as a novice (pretty pathetic, considering I am supposed to be somewhat tech savvy) is that an open MRI doesn’t mean open the way I interpreted it. Open means both ends of the donut are open, but your body is still inserted into the tube.

I thought Park Avenue Radiology would have an open MRI where I could see the sky. No siree! It was a donut. I told the technicians I couldn’t do it because I was claustrophobic. The truth is I am neurotic. Interestingly enough, Dr.Oz had a TV segment yesterday suggesting that none of us is ever really in control. It registered very deeply with me, and I was thinking about it while considering chickening out. The tech guys asked me to relax in the waiting room while they took another patient.

While I was sitting there, a woman around my age arrived with her husband. She was shaking and crying because she too was scared. She was uncontrollable. Her husband immediately informed the technicians that he would have to accompany her to the MRI room. They agreed without hesitation.

I watched the two of them interact just the way Eliot and I would have. He kept reassuring her everything would be okay and she kept snapping back at him, telling him to be quiet and to stop annoying her.

For some reason (where are the therapists when you need them?), her hysterics gave me the courage to proceed. I also have to admit the two male technicians I had were terrific. They articulated every step of the procedure, coaching me as if I were five. Sixty-five is more like it.

I did pretty well considering I dreaded this my whole life. I am acting like a big shot now. Let’s see how I get through part two on Monday.

I also want to thank my friend Dr. Williams Lucena who once told me he was very capable of doing something out of his comfort zone. I once asked him if he needed help with a particular travel task and he turned around to me and said, “I’m a big boy, I can handle it.” I kept thinking about his words as they were rolling me into the donut hole.

20131003-173730.jpg

Synchronizing the Moments of Your Life

20131002-224324.jpg

20131002-224300.jpg

One of best things about having a smartphone is the camera. I take pictures all the time. Sometimes I post them on Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Other times, I use them for DigiDame or send them via email to pals. A good portion of my photos go nowhere.

I get very upset when I go through my camera roll and see fantastic photos that I never shared with others. There are moments of my life that I know others could relate to and would make for interesting conversations.

That is why I am particularly interested in a new app called Memoir. The tech site Mashable says:

“Memoir syncs and stores photos from your phone and computer in the cloud, organizes them by date and then pulls in data from social networks like Facebook, Instagram and Foursquare to provide more social context. The app uses the time stamp and geolocation data to determine if a Foursquare check-in should be grouped together with an Instagram photo or a picture from your phone’s camera roll. Likewise, it analyzes data about those you’re connected to on social networks to determine if they were part of a particular moment, even if you never tagged them, and makes it easy to search for moments you shared.”

Basically, the brain of this app is collecting all related photos and storing them in one place. It’s done by time stamp and geo-location data. It searches years of files.

Sign up for Memoir. It is being rolled out slowly on iPhone only.

20131002-224348.jpg

20131002-224401.jpg