The new “Beta” store in Hudson Yards, NYC, is definitely a model of what the future of retailing is going to look like. This is the set up: the product next to an iPad which gives you the name of the item, a description, the price and a “buy now” click bar.
The introduction to each product is clean and very simple. Everything is digital and the products are sent to your home after your made the purchase. Most of the products for sale are new to the market. Hence, the name “Beta.”
It’s a fun place to shop because your are guaranteed to be wowed. There is something for everyone. “Beta” is an updated “Sharper Image.”
I included new product photos below. I will talk about a few of them in the days to come. Stayed tuned.































This is a panoramic photo of our traveling companions at a Reykjavik caldera. Our tour guide took the photo by starting on the left and then as he moved to the right, Rene, Howard and Greg, ran around him (to the right) to be ready for when he moved the camera to where they ended up. Marcos stayed in the middle to enhance the mystery.




























































