The New “Beta” Store

The new “Beta” store in Hudson Yards, NYC, is definitely a model of what the future of retailing is going to look like. This is the set up: the product next to an iPad which gives you the name of the item, a description, the price and a “buy now” click bar.


The introduction to each product is clean and very simple. Everything is digital and the products are sent to your home after your made the purchase. Most of the products for sale are new to the market. Hence, the name “Beta.”


It’s a fun place to shop because your are guaranteed to be wowed. There is something for everyone. “Beta” is an updated “Sharper Image.”


I included new product photos below. I will talk about a few of them in the days to come. Stayed tuned.