Category Archives: senior lifestyle

Reebok Changes Footwear Forever  

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Reebok is about to change the entire footwear industry in both design and manufacturing. This is major news since there hasn’t been much innovation in the last 30 years.

After reading what I post here, and watching the above video, you will understand why this is going to impact all kinds of footwear.

Reebok is creating a new Liquid Factory, tentatively scheduled for Rhode Island, that uses both robot technology and 3-D drawing to manufacture shoe components without using traditional shoe molds. This means that the cost to manufacture shoes in the United States will be reduced dramatically and the speed of production will go faster than ever.

It’s so exciting that Maria Bartiromo, of Fox News, rushed to be among the first to report the news. She interviewed Bill McInnis, the Reebok executive, who is the head of the Reebok Future Team.  He told Maria that this new innovation will open up new opportunities for what can be created.

If you watch the video you will understand how the process takes place. It shows how robots use high-energy liquid to draw in layers in order to create the first ever energy-return outsole which supposedly is dramatically better than a typical rubber outsole. It also stretches and molds around the foot, providing a three dimensional fit.

Reebok collaborated with BASF and the Rampf Group to make this all happen.        

Reebok issued their own video to explain the process. It’s pretty amazing. This is the future.

See The Future In Solar Panels

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If I was ever to own a private home again, I would definitely want solar panels. I just can’t stand the way they look.

 
Then I got an email from my friend Carlos, who showed me a YouTube video of tech celeb Elon Musk, yes the same one who is CEO of Tesla,  introducing better looking, and better performing, solar panels. 

I have included a 15-minute video where you get to see the panels and watch Tesla speak. You should watch his performance. He sounds like an ordinary guy, rather than a snooty technical genius. 

Testa reminds everyone that the purpose of his company is always to introduce products that are first with sustainable energy. 

Tesla introduced solar roofing that comes in four styles that are very different from what you have ever seen. The variety includes: Textured Glass Tile, Slate Glass Tile, Tuscan Glass Tile, and Smooth Glass Tile. None of them look they are solar panels. They are extremely fashionable.  Each style is transparent to solar, yet appears opaque from an angle.

 
The solar panels boast new Powerwall 2.0 battery units that keep reserves if needed. 

For more details, read the Tech Crunch story that covers the Tesla introduction as well. 

You Have To Hear This Interview 

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Debbie Nigro, of the Debbie Nigro Radio Show, asked author Kent Karosen, how much longer it will be before researchers find a cure for Alzheimer’s. He answered it. Kent knows a lot about the subject because he is President and CEO of the Fisher Center for Alzheimer’s Research Foundation.

Click here to hear the interview. His explanation is very promising.

Kent is also Senior Managing Director and Partner at Cantor Fitzgerald. He escaped being killed on 9/11 by just minutes. He was walking into the towers just as they were coming down. For the last 15 years he has totally devoted himself to helping others. Kent never fully recovered from this horrifying experience. His charitable work is what he lives for.

Year after year, Kent is in charge of the annual Cantor Fitzgerald 9/11 Memorial Service for the families of his 658 coworkers, a Member of Intrepid Museum’s Board of Directors, Chairman of the Star Leadership Awards and Dinner, Temple Emanu-El Miami Beach, as well as President and CEO of the Fisher Center for Alzheimer’s Research Foundation.

Kent just wrote a book for children which explains Alzheimer’s disease using artwork created by children juxtaposed with art created by Alzheimer’s patients. Called “Why Can’t Grandma Remember My Name?,” the book demonstrates the power of art therapy for all ages and a way for parents and family to share with a younger audience what is happening to Grandma or other loved ones.

Bloomingdale’s is devoting three windows to the book starting November 1 in New York City and then again in their Aventura, Miami, FL store the week after. The book will have an official debut at the Williams McCall Gallery in South Beach on Nov 3rd. Kent has a full schedule of activities around the country after that.

Below is the press release announcing his new book.  

Fisher Center Publishes First Educational Book About Life’s Journey With Alzheimer’s Disease to Kick off Alzheimer’s Awareness Month

 Why Can’t Grandma Remember My Name? Now Available for Purchase

 New York, New York, November 1 – Today, the Fisher Center for Alzheimer’s Research Foundation is proud to announce the launch of a book written by the Foundation’s President, Kent L. Karosen, and co-author Chana Stiefel. 

The book explains Alzheimer’s disease using artwork created by children juxtaposed with art created by Alzheimer’s patients, demonstrating the power of art therapy for all ages and a way for parents and family to share with a younger audience what is happening to Grandma or other loved ones.

 “With the Alzheimer’s epidemic at an all-time high, it’s never been as important to increase the amount of research being conducted in an effort to find a cure,” said Kent L. Karosen, President/CEO Fisher Center for Alzheimer’s Research Foundation. “In the meantime, we must make it a priority to educate those around us about the disease, and through Why Can’t Grandma Remember My Name?, my hope is that a younger audience will have a better understanding of the disease that affects their loved ones.”

 The book is now available for purchase at the start of Alzheimer’s Awareness Month, to address Alzheimer’s which directly affects 5.3 million Americans and an expected 16 million people by 2050. The disease costs our country over $200 Billion annually and is estimated to cost over $1.1 Trillion unless there is a cure.

 “As the first female artist to have a permanent sculpture at The Museum of Modern Art in New York City, I can attest to the power of art therapy and the exquisite artwork featured in Why Can’t Grandma Remember My Name?, said acclaimed artist and sculptor, Ursula von Rydingsvard. “Creating art gives Alzheimer’s patients autonomy and a sense of dignity in the midst of a disease that often leave them feeling powerless.”

To get a copy of Why Can’t Grandma Remember My Name? visit http://www.alzinfo.org/book.

 About the Fisher Center for Alzheimer’s Research Foundation

Led by President and CEO, Kent L. Karosen, the Foundation was established in 1995 by Zachary Fisher. The Foundation has received the exceptional 4-Star rating from Charity Navigator for the fifth consecutive year.

 The Fisher Center is one of the largest and most modern facilities in the world dedicated to solving the puzzle of Alzheimer’s, and considered by many to be a prototype for Alzheimer’s research. The Center is led by Nobel Laureate Dr. Paul Greengard, recipient of multiple awards and honors throughout his career, and includes a research team of over 50 world-renowned scientists. To learn more about the Fisher Center’s innovative research, go to http://www.ALZinfo.org.

 

 
 

Jonathan Poretz: Chapter Two

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I don’t want to write too much here. I want you to watch the emotional video that will tell you why Jonathan went from being a PR executive to becoming Frank Sinatra. 

Jonathan worked at HWH PR for a few years. He did some amazing work at our agency but nothing prepared me for this transformation. He tells his story beautifully. I hope this inspires others to reinvent themselves, no matter how old they are.

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The New Normal 

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My Broadway producer friend, Ted Seifman, visited us this past Saturday from New York. When he was on his way home on Sunday evening, he had a Kodak moment at the Ft Lauderdale airport. I had to share it with you..

From Ted, 

“Here is another one of my inflight mass emails. 

I’m currently on a flight from Ft Lauderdale to NY. Before we boarded, there was a two year old, not only looking at an iPhone, but scrolling and choosing what videos she wanted (photo 1). 

But wait, it gets better! I take my seat, and next to me, is 20 month old who’s doing the same thing after putting her earplugs in (photo 2). 

In addition, what these two “infants” had in common, was that they also knew how to find their favorites on YouTube!  There really isn’t much more to say. Hope y’all are swell and not feeling as old as I do right now. 

Much love, Ted 


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Ted is standing next to Eliot in the photo below. He brought his friend Tom Miller, who lives in Ft. Lauderdale, FL, along for dinner. We all thought it was funny to stand in front of the “elderly”sign. 

Tom told us he had amazing art work on his body, but didn’t talk about it a lot. Tom is an executive at a major company, a devoted son, a serious art collector, and a volunteer for the needy. 


Tom is far right.

Tom is on the right. I guess he is serious about tattoos. I found his photos on his Facebook page

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The Best Halloween Decoration I Have Seen So Far. Go ahead, click. It is so much fun to watch.

Podcast Reveals Innovative Products 

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TV tech personality Steve Greenberg just returned from CEATEC in Japan. CEATEC (pronounced “C-Tech”) stands for the “Combined Exhibition of Advanced Technologies.” It is the Japanese equivalent of the Consumer Electronics Show in the U.S. or CeBIT in Europe. Steve was asked to attend the show so that he could be a member of the judging committee that identifies the most innovative products exhibited. Steve found some amazing new discoveries and talked about them with PR honcho Lois Whitman, in this edition of Lying on the Beach.

Click here to hear the podcast.

If You Can’t Tell Us What Your Company Does In Less Than 30 Seconds, You’re Not Going To Succeed

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It’s never too late to start a business. I don’t care how old you are. Let’s hope you’re smart enough. If you plan to do a start -up, be sure to listen to our Lying on the Beach podcast. 

Most founders of start-ups can’t describe what their companies do in less than 30 seconds. Most executives at well-known establishments can’t either. They go on and on. In today’s world, most folks have short attention spans. Serious business people better be able to spell out the winning facts, fast. 

This is so important for attracting strategic partners, editorial interviews, and social networking. Here is advice from a major TV personality, Steve Greenberg, and yours truly,  who talk about this topic on our podcast, Lying on the Beach.

Click here. 

Gary Shapiro Speaks Out 

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Gary Shapiro is president and CEO of the Consumer Technology Association, which represents more than 2,400 tech companies and owns and produces CES. 

The following was posted on Gary’s Facebook page last Friday. 

Way before the first Republican primary I have been consistent, clear and firm that Donald Trump is unfit to be President. He is divisive, appeals to our worst tribal instincts and is highly immoral. He hurt thousands of contractors and investors. He is lazy, didn’t prepare for debates or learn the basic facts about foreign or domestic policy. I disagree with the substantive positions he has taken. (The only redeeming virtues for me of a Trump presidency are restrictions on regulatory overreach, lower corporate taxes, investing in infrastructure and pro-business Supreme Court appointees).

But I am never Trump for two other big reasons: 

First, he will destabilize the world and should not be entrusted with our military and nuclear arsenal. This draft dodger for a foot bunion had the audacity to say multi-year POW Sen. McCain was no war hero.

Second, he is such a horrible immoral sexist, racist, nasty person he should not sit in the White House. The President sets the moral tone for the country and is a model for every child. For the last 40 years we have had R and D presidents who had different views but they were decent and ethical people. 

I want my children and future grandchildren to know I did what I could to stop this horrible person from being President. 

So I have written op eds, tweeted and opined.
Now I must vote. Despite having supported, contributed and advocated for the last few Republican presidential candidates, I am almost ready to vote for Sen. Clinton as she is experienced, stable and by every measure a better choice. She is good on tech policy, social issues and hopefully trade. Her husband was a great president who appreciated that businesses create jobs. 
I think she means well and although she began as a Republican, had adversity (NASA telling her at five that girls could not be astronauts, failing the bar – and other better known challenges) she did ground breaking work establishing rights of children and fighting for women globally. She also is passionate about the value of a free Internet. 
Of course she has issues. She does what unions want. She has several incidences of poor judgement which I hope she learned from. 

I hope she can understand that American companies are in a global battle and need a supportive government willing to let them hire the best and brightest and not face unfair tax and regulatory burdens.
In high school she ran for class president against a guy who said something like you are stupid if you vote for a girl for president. Well, I hope tens of millions of Americans vote for HRC not because she may be our first woman president but because she is highly qualified. Trump not only is unqualified, he is bad for our nation, our ideals and our children and the legacy of moral leadership we owe them.

Having written a best seller about innovation and ninja behavior, I can only say this is not the situation I preferred, but looking at all the options, a landslide vote for Sec. Clinton would be the best message we can send the haters, the party firsters and others who think Trump’s brand of nastiness, failure to take responsibility, and simplistic but idiotic fixes will make us better.

Clinton And Giuliani Became A News Machine For Samsung Four Seasons Of Hope

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 This plaque was a gift from Peter Weedfald to HWH PR to commemorate the day. 

The year was 2003. June 17th to be exact. The next day was the annual Samsung Four Seasons Of Hope Charity at Cipriani’s. The charity raised millions of dollars for children’s causes.  I was totally freaking out. My PR agency, HWH PR, worked on this event for a month and we still didn’t have a stitch of editorial coverage for it. In fact, we didn’t have many press people attending the charity luncheon either. I watched as special rafters were being built for camera crews around the perimeter of the catering hall.

I rolled my eyes. I didn’t dare tell anyone on the client side. HWH was looking for a miracle. I started working the phones. I’m not sure what made me call Andrea Peyser at the New York Post. I told her my dilemma. She asked which notables were attending and I answered, “Joe Torre, Boomer Esiason, Arnold Palmer, Magic Johnson, Rudy Giuliani, and Bill Clinton. 

She screamed in astonishment. “I can’t believe you got Giuliani and Clinton in the same room. They hate each other.” That was news to me. They both agreed to attend the event without any restrictions or conditions. I didn’t think Andrea was right. She said she might write a story about it. I didn’t pay much attention. I thought her story would be a few sentences. 

I woke up early the next morning around 6am. I went to the front door to get the newspapers. There it was. Andrea scored a front page story about Giuliani and Clinton meeting face-to-face at the Four Seasons Of Hope event. I really thought I was going to get fired. The job of HWH PR was to get stories about Samsung, not a political warfare. 

My phone started ringing. It was the press. All of the TV networks, magazines, newspapers, and radio stations were sending reporters to cover the event. Some wanted to talk to a Samsung official immediately.  

I was forced to call Peter Weedfald, the person I reported to at Samsung. If I was a betting person, I would have guessed that Peter would have been furious that the charity event turned into a circus. Just the opposite. He seized the opportunity. He quickly confirmed the attendance of both Clinton and Giuliani, and then gave them Samsung message points. He was brilliant and saved the day.

Needless to say,  the Samsung Four Seasons Of Hope event was standing room only. Everyone read the New York Post that morning and wanted to capture a piece of the story for themselves. Without a doubt, every media outlet was in attendance. The rafters were completely full. In fact, they were so crowded, I thought they would crash.  

Giuliani and Clinton did not disappoint. They were eager to please in order to garner more publicity for the charities. They both walked on stage from opposite ends. When they got to the middle they shook hands. The press went wild. Cameras were flashing and live reporting went into action. It became a media frenzy. 

The net, net, was that there was more press coverage for this event than most other parties or conferences in the tech industry.

As far as I was concerned, it was all happenstance. I just stood by and watched the events unfold. There were many times, over the years, that I realized how lucky I was that Peter Weedfald didn’t freak when he received my call that early morning. He knew just how to put a proper spin on the news and to make sure the Samsung Four Seasons Of Hope got the publicity it deserved. That’s a talent.

Mission accomplished. Thank you Peter.