Tag Archives: start ups

If You Can’t Tell Us What Your Company Does In Less Than 30 Seconds, You’re Not Going To Succeed

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It’s never too late to start a business. I don’t care how old you are. Let’s hope you’re smart enough. If you plan to do a start -up, be sure to listen to our Lying on the Beach podcast. 

Most founders of start-ups can’t describe what their companies do in less than 30 seconds. Most executives at well-known establishments can’t either. They go on and on. In today’s world, most folks have short attention spans. Serious business people better be able to spell out the winning facts, fast. 

This is so important for attracting strategic partners, editorial interviews, and social networking. Here is advice from a major TV personality, Steve Greenberg, and yours truly,  who talk about this topic on our podcast, Lying on the Beach.

Click here. 

Where Did These Kids Come From?

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This start up tells big institutions like schools how much energy they are using each month and how to cut back.

This start up tells big institutions like schools how much energy they are using each month and how to cut back.

This startup has an app that eliminates the need for a key to your home or office. You can now do it all remotely.

This startup has an app that eliminates the need for a key to your home or office. You can now do it all remotely.

This startup has a music app that motivates you to do a more strenuous workout.

This startup has a music app that motivates you to do a more strenuous workout.

This startup as a monitor for you to check your dog's health when you are away from home.

This startup as a monitor for you to check your dog’s health when you are away from home.

Want to stay young? Mingle with youngsters in their 20s or 30s involved in startups, especially in the tech industry. Today, I met up with a bunch of them at CE Week in NYC. I don’t remember this league of people when I was growing up, but there seems to a proliferation of young entrepreneurs every week.

When I was in my 20s, we finished school and got a job. I didn’t have friends, or friends of friends, who had a dream and got subsidized by family or outside investors until they managed to develop a revenue stream that they could live on. The usual protocol in my time was that you saved enough money to support yourself until you could to strike out on your own.

I am not sure when everything changed, but now an increasing number of kids want to be their own boss and carve out their own niche. This year alone I must have personally met 75 young founders at different startups where they had an idea and somehow, somewhere, got enough people to help support them with finances and services like housing, food, supplies, and tons of connections until they could make it on their own.

One day I really want to do a piece on how these kids manage to survive. It doesn’t matter if they have rich parents, convince money people to fund them, or work at a car wash on weekends. They all have a talent to make it happen. We will explore more about this in future posts.

It is fascinating to go behind the scenes and explore their voyages.