Lying on the Beach podcast
I said it the other day, and now I say it again today. The retail world is changing. It has to. Traditional retailers cannot compete with online merchants.
Therefore, Nordstrom has opened its first store without inventory, called Nordstrom Local. The 3,000 sq. ft. store, the first one located in West Hollywood, CA., just features a few dressing rooms. The average Nordstrom store used to be 140,000 sq. ft.
The smaller Nordstrom store features personal stylists, beverage bars, salons, and alteration sections.
Nordstrom likes these convenient locations because they can provide better customer service like same-day alterations and convenient pick-ups for purchases and returns.
Nordstrom is still figuring out the correct retail concept for the future. I think they are getting very close.