Go Forward To The Past

Image: Business Wire

I can’t figure it out. Why do some people want to go backwards. I have friends who are collecting vinyl records and now use cameras that give you instant printed pictures. We worked so long, and hard, to go digital, and now the purists want to prove older technology is better.

Kodak recently announced that it is partnering with retailer Forever 21 for a 26-piece collection — T-shirts, crop tops, jackets, loungewear, polos, and sweatshirts. This is all in an attempt to get young audiences familiar with the Kodak name.

The current Kodak has nothing to do with the giant film company. The new Kodak is following in the footsteps of Urban Outfitters which features Fujifilm’s instant-printing Instax camera. The new Polaroid who also has its own instant camera.

I know a few college students who love having an instant camera so they can print pictures on the spot. It’s novel to them, but not to us. They think they are cool, but in my opinion, it’s a fad that will not last. The digital world is much cheaper, and much more efficient.

What’s your opinion? Read the full story here.

Correction on Polaroid 40-Year Anniversary Post


Richard Krain

Long time friend Richard Krain was good enough to comment on my Polaroid Happy 40th Anniversary post. He was being kind when he said he had a slight correction to my copy.

“Polaroid has been around a lot longer than 40 years. This anniversary commemorates Polaroid’s invention of color instant photography. Seeing a color photo in 60 seconds was an amazing achievement and the soft color tones of the Polaroid system was hailed by photographers all over the world.”

Thanks, Richard, for setting me straight. I do appreciate your attentiveness.

Richard and I met through work in the 70s. He was a big shot at Grey Advertising working on the Panasonic account. No, he doesn’t know Don Draper. He is nothing like him.

Back To The Future With Polaroid

Here is a scoop. A company in New Jersey that licensed the name Polaroid is about to introduce a new digital camera that also prints pictures. It should sell around $149.00. Yes, it is both a digital and instant print camera.
How weird is that?

I was a little confused when I first heard about this camera. I asked a company executive “Who would want a camera in this day and age that prints photos?”

Apparently there is a sizeable audience who wants printed pictures on-the-spot. Some of them could be music fans who want artists to immediately autograph their photos. Others are birthday party planners who like to post pictures on the walls during events. Another possibility are exercise or sports instructors who use instantaneous photos for coaching purposes.

This dual purpose camera may not
have made sense to me at first but it
does now. It hasn’t been introduced to the world yet. It debuts next week.
I have included a spec sheet below
for a closer look.