Crisis Management  

Posted on by
2

In a surprise attack, Associated Press issued a press release yesterday that said there is little proof that string flossing is effective. Our client at HWH PR is Waterpik so, we had to spring into action to let eveyone know that water flossing (not string) is cliinically proven to be much more effective.

This is the press release we wrote and issued. 

Ft Collins, CO — Waterpik®, a leader in innovative personal oral health care products for over 50 years, wants Americans to understand that the AP’s announcement earlier today that there is very little scientific evidence that flossing daily prevents gum disease and cavities, only applies to string flossing, not water flossing.
 

Deborah M. Lyle, RDH, BS, MS, Director of Professional & Clinical Affairs Waterpik®, said, “The Associated Press just confirmed what I have known for years — the unequivocal recommendation of string floss is not scientifically based. However, the announcement did not say you do not have to clean between your teeth. As a clinician and researcher, I have found that a water flosser was better for my patients than string floss and they have been proven more effective in several clinical studies.”

 Lyle said she has been frustrated for years that dental professional associations continue to tout the benefits of string flossing when the science does not support its general use. “It’s clear that people need an easier and more effective alternative to clean between their teeth. There is science to support the use of a Waterpik® Water Flosser and it has been proven more effective than string floss.”

 “Unlike string floss, the Waterpik® Water Flosser has been clinically shown to remove plaque and reduce bleeding gums. The first study was conducted at the University of Nebraska in 2004 and showed up to 52% better improvement in gum health. To date there are a total of five clinical studies that compare the water flosser to string floss, consistently demonstrating that water flossing is more effective than string flossing for better oral health. Water flossing has also been shown to be up to 3 times as effective for removing plaque around braces and twice as effective for improving gum health around implants, compared to string floss.”  

 “The important thing that people have to realize is that cleaning between your teeth and below the gumline is critical. That is where bacteria can hide undisturbed, continue to grow and cause gum disease. The good news is that if you dislike using string floss, you have other alternatives that work.”

 Carol A Jahn, RDH, MS, Director of Professional Relations & Education, Waterpik®, added, “What’s really important is that people shouldn’t feel guilty about not using string floss. As a dental hygienist, I have seen first-hand that most people struggle to use string floss correctly. When you are not able to master the technique, you are not going to get results. What I would like people to know is that you still need to clean between your teeth and there is better way. Water flossing is easy to do, only takes a minute a day, and in clinical studies has consistently been shown to provide significantly better improvements in gum health over string floss.”

 “I’m a hygienist and water flossing is the way I choose to clean between my teeth.”

 About Water Pik, Inc.

Water Pik, Inc. is a leading developer, manufacturer, and marketer of innovative personal healthcare products sold under the Waterpik® name. The company has developed and introduced many products that are considered the first of their kind and have led to the formation of new markets, including the Water Flosser, and the pulsating shower massage. The Waterpik® brand is one of the most trusted oral health brands of dental professionals throughout the world. The company’s products are sold through a variety of channels, including mass merchandisers, drug store chains, and specialty retailers. Headquartered in Fort Collins, CO, the company operates facilities in the United States, Canada, and the United Kingdom.

 For more information, visit the Water Pik, Inc. website at waterpik.com. Water Pik can also be found on Facebook and Twitter.

 

 

Iris Apfel

Posted on by
3

https://youtu.be/Fo8jwJ_2l0c

Iris Apfel

 

When I grow up, I want to be like Iris Apfel. At 95, she is still a fashion icon and creative businesswoman. You have seen her picture everywhere. She admits she gets a little tired of running around, but once she is out, she feels renewed. 

The reason I am writing about Iris, is that she was the subject of a documentary by Albert Maysles, that aired on PBS Monday night. 

I’m sure you can catch it again. The video above is a trailer for the documentary that first premiered at the New York Film Festival in October 2014. 

It’s really worth watching, because there are a number of life lessons to be learned. Iris often says, “I don’t make rules, because I would be the first to break them.”  Iris was born August 29, 1921. 

Her husband of 67 years, Carl Apfel, used to say.”A woman is as old as she looks, and a man is never old until he stops looking.”  He died on August 1, 2015, three days before his  101st birthday. 

Iris is the first to tell you that she was never pretty. “But, I had style. That style gave me a beautiful life.”  

 

I Get Dizzy Just Thinking About This 

Posted on by
1

I first heard about this on the radio and then I couldn’t wait to see it on TV. I’m so afraid of heights that I just can’t imagine why anyone would skydive, much less without a parachute.

Luke Aikins, a skydiving consultant,  successfully jumped 25,000 feet this past weekend, from a plane with nothing on him but a GPS, a camera, a communication device, and an oxygen mask.

Aikins landed a few minutes later on a 10,000 square-foot net. The netting is constructed from Spectra, a high-density polyethylene cord that is twice as strong as steel.

Aikins is 42-years old and has been skydiving for decades.

Watch the video.

Later this week, I will be featuring an interview with Doug Garr, a friend of mine. Doug is in his 60s and skydives all the time. We will find what makes him tick.

 

My friend Doug


Find Your Way Into Art

Posted on by
1


I just watched the above creative art video on Facebook, thanks to Wendy Unger, an executive with the Miami Beach Chamber of Commerce. It  reminded me of an art class I once took. We were all required to insert a photo of ourselves in one of the Masters. The photo had to look like we were really there.

We all had to figure out creative ways to make it look real. The whole point of the exercise was to get us to really examine the composition of the paintings. It worked. Many of the students said they learned a whole new appreciation of art. It was fun. 

This is not exactly what I was talking about, but I had these photos handy so I included them. They were taken at my great nephew Ari’s six year old birthday party last week. He wanted a Mount Rushmore theme, so we all got a chance to become part of this famous landmark. 


,

The Real Estate Mystery Is Solved     

Posted on by
Reply

Eliot and I love watching Bravo’s Million Dollar Listing New York and Los Angeles. We enjoy examing all of the real estate properties and their price tags.

However, we are always debating each other on whether these guys are true real estate agents, or are they only actors. The truth is that they are both. After constantly questioning other agents in the business about their authenticity, and attending an open house, hosted by Ryan Servant of Nest Seekers International (and star of MDL NY), it’s pretty obvious they find the time to have two careers.

I know it’s difficult to imagine doing both, but they do. I am also told that each of these agents are top sales achievers and are passionate about the properties they represent. Yes, the story lines are exaggerated for the sake of TV, but they are all based on true experiences.

———————-
This topic seems rather silly considering we just nominated the first woman ever to become President of the United States. I decided to include my recent Facebook and Twitter posts regarding this topic on the bottom of this blog post. My blog, my opinions. 

Ryan Serhant, right, at his Open House at United Nations Plaza, apt on the 77th floor. Al Kahn, of CraneKahn , a children’s licensing company, to my left.

The views were outstanding.

That’s the 59th St. bridge.

Yes, I’m afraid of heights.

The following are the party pictures from the $6 million plus apt.



My social media tweets while I was watching Hillary speak.

1-Eliot just told me to get back to work. Every time I feel I’m getting up there, he reminds me that my hero Hillary is my age and has the energy of 10 twenty year olds. She makes me want to do what I love, helping others.

2-A man you can bait with a tweet, is not a man we can trust with nuclear weapons.

3-Yes, I am the party of working people.

4-You alone can’t fix anything Mr. Trump. I want to live in a world of diversity where we all love each other. I’m not interested in a wall. I’m interested in knowing my neighbors and enjoying them.

5-I am so lucky to be alive to actually see a woman become President of the United States. I’m voting for Hillary Clinton.
Don’t boo, vote. 

Move Over Tim Gunn

Posted on by
5

Selling real estate through videos, social media, emails and Facebook, offers every  potential buyer the opportunity to get up close, and personal with property listings. I watched Howard Margolis, of Douglas Elliman, provide details of his new listing on East 51st, Street, (one of the most gorgeous townhouses in NYC) as if he were Tim Gunn on Project Runway. He tells everyone what works and why. 

Click here to see the $14,000,000 offering. All you will need to bring along is your gold tooth brush.

For a few minutes, we were a part of the one percent.

Eliot loves a good party

The legendary Howard Margolis and Douglas Elliman owner Howard Lorber

Happiness Is Expensive

You can see the sign from down the block.

The front.

The back.

Purple Rain.

Everyone wants to see the great outdoors.

The entertainment

The forever winding staircase.

Don’t cry for me East 51st. Street.

We have something just like this.

Six floors of staircases.

The great room

Pokemon Go

Posted on by
3

Everyone is talking about it. Everyone is doing it. There is no way I’m not going to tell you a little about Pokemon Go so you can impress the young ones in your life with what you know.

Pokemon Go is a mobile game on your smartphone that requires you to walk around your neighborhood to catch Pokemons in the real world combined with augmented reality. 

Wikipedia explains augmented reality (AR) as “a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.”

If you watch the video above, you can see how augmented reality works. 

Pokemon Go uses your smartphone’s GPS and clock to help you detect where and when the Pokemons are located. The idea is to walk around your neighborhood (the real world) to catch the Pokemon in the game. Remember, while you are strolling around your real world is interacting  with augmented reality. It’s really quite remarkable.

The game is free and is available on Android and iOS. The Pokemon game takes place in a world filled with monsters,rats, snakes, dragons, dinosaurs, birds, eggs, trees, and swords. Gamers love that. The goal of the game is to capture the creatures.

Pokemon Go makes money on selling objects that help you capture the creatures and other upgrades. 

I tried to simplify the explanation as much as possible. For more details, read Vox. Click here. 

.

I’m Just Reporting The News From The World Of Social Media

Posted on by
Reply

Trump’s Twitter Comments   




Hillary’s Tweets




A Facebook Comment 



Bernie’s Tweets


These Need A New Home

Posted on by
1

Some of these art pieces have been in our family for 40 years. We just don’t have enough walls anymore since our NYC co-op is in contract to be sold. 

We really don’t want to place these treasures in storage lockers. They are meant to be seen, so we are trying to find new homes for as many paintings, posters, and drawings as possible.

I already posted these on the Internet to see if anyone was interested. Here are my Facebook entries .We immediately received some solid interest. Now I am presenting the offerings to you too.  I have to say this is a fun assignment. 

The following are motivational and inspirational drawings. They are perfect for any office or start-up company. The artist is Hugh MacLeod, creator of Gapingvoid. He has a huge social media following, so the art work should go fast.

Nevertheless, everything must go! Thank you.

  
s