Author Archives: loiswhitmanhess

We’ve Been Grounded

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We were supposed to fly out to Miami tomorrow morning. American Airlines just cancelled our flight because of Isaac, the tropical storm that may turn into a full-fledged hurricane. While Miami still has beautiful weather, AA doesn’t want to send too many airplanes there because they might have trouble getting them out. The winds are starting to act up.

We are so disappointed but are happy that AA had the good sense to give us fair warning. Friends of ours just called to ask if we wanted to take their private plane into Ft. Lauderdale. It was very sweet of them but I don’t take flights where I have to bend down when I stand up. They also never quite spelled out if we would have to pay the $7,000 needed for fuel.

Of course the offer prompted Eliot to once again ask why I am so scared of small planes. He considers them much safer. I consider them a toy. I don’t want to be in any aircraft where I see the pilot and what goes on in the cockpit. Eliot feels that if I did understand what makes the airplane function, then I might be more relaxed.

We decided to put it to the test. We will be going to Hammacher Schlemmer, the novelty store on East 57th Street, to try out the new Cockpit Flight Simulator which coincidentally has a price tag of $7,000. Boy, the dollar figure sounds familiar.

The flight simulator is installed into a cockpit that equips players with the same flight controls found in actual aircraft. The retailer claims the flight simulator is as close to the real thing as you can get, The fore/aft and left/right movement of the yoke controls pitch and roll just like real airplanes. Its toggles and buttons provide authentic control of navigation and radio options. Thrust levers and dual rudder pedals control realistic throttle and yaw.

The padded flight seat adjusts for optimal seat angle and distance to the rudder pedals while the sound system surrounds the player in realistic audio using five speakers and a subwoofer beneath the seat. Microsoft’s Flight Simulator X Gold, the world’s pre-eminent flight simulation software for PCs, comes on the included Dell Studio XPS computer with Windows 7. The software includes 23 flyable aircraft ranging from the ubiquitous Piper Cub to the daunting Boeing 747-800, challenging players to complete over 70 simulated flight missions, all geographically and topographically correct. The missions range from dropping bags of flour onto waterborne targets from an ultralight to taking off from an aircraft carrier aboard an F/A-18 Hornet. Realistic graphics are displayed by a 28″ wide-screen LCD monitor that provides 1080i high-definition resolution. A second 20″ LCD monitor sits below, providing instrument panels that simulate a faithful flight experience. Ages 14 and up. 57″ L x 32″ W x 53″ H. (110 lbs.)

I am getting dizzy already thinking about this mock flight. My heart is already skipping a beat from anxiety. I will let you know how well I do.

A Blow-By-Blow Apple Vs. Samsung Live Blog Feed

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This is the perfect time to show everyone who reads Digidame what a “live blog feed” looks like. A “live blog feed” is a blow-by-blow description of news in the making. Bloggers go to an event and report the news in short sound bites. They constantly post info like they are writing for a news scroll on CNN. “Live blog feed” is also called “micro blogging.” People do it all the time on Twitter.

Today I was waiting for the verdict in the Apple vs Samsung case. I decided to watch the result on CNET, a popular tech site, because two reporters were situated in the courtroom in San Jose. They took turns pounding out the events as they were happening. We all now know the results. A jury awarded Apple more than $1 billion in damages after finding that Samsung infringed a series of Apple patents on smartphones and tablet computers.

I started watching CNET on my laptop when I received an alert that the verdict was in. The following is how the events unfolded. Start from the bottom and work your way up to the final dollar award. It started at 6:37pm and ended at 7:13pm.

The typos are real. No one stops to proof.

7:13 PM | by Josh Lowensohn Big win for Apple here today.
7:12 PM | by Josh Lowensohn 515 – yes. 914 – yes
7:12 PM | by Josh Lowensohn Has Apple proven by a preponderance of the evidence that Samsung has violated Section 2 of the Sherman Antitrust Act by monopolizing one or more technology markets related to the UMTS standard?
7:10 PM | by Josh Lowensohn 941 patent – claim 10 – no. claim 15 no.
7:10 PM | by Josh Lowensohn 516 patent – no & no
7:10 PM | by Josh Lowensohn iPod Touch 4th Gen – 711 patent claim 1, no. 893 patent – no. 460 patent claim 1, no. 46
7:09 PM | by Josh Lowensohn iPhone 4 ‘516 patent NO. Claim 16 no.
7:08 PM | by Josh Lowensohn 460 patent iPhone 3gs
7:08 PM | by Josh Lowensohn 460 patent claim 1 – iPhone 3GS NO
7:08 PM | by Josh Lowensohn 711 – iPhone 3G – NO
7:08 PM | by Josh Lowensohn 460 patent on iPhone 3G – NO
7:07 PM | by Josh Lowensohn Replenish – $3.350M
7:07 PM | by Josh Lowensohn mesmerize $53.123M
7:06 PM | by Josh Lowensohn Tab 10.1 Wi-Fi- $833K
7:05 PM | by Josh Lowensohnn Galaxy S i9000 0
7:04 PM | by Josh Lowensohn If you answered “Yes” to any of Questions 21-22, and thus found that any Samsung entity has infringed Apple’s unregistered iPad/iPad 2 trade dress, has Apple proven by clear and convincing evidence that the Samsung entity’s infringement was willful?
7:02 PM | by Josh Lowensohn We’re going to 19…. now
7:01 PM | by Josh Lowensohn Samsung Electronics Co. (SEC) – YES to fascinate, Si900, 4G, S2 Showcase, Mesmerize, Vibrant . NO to captivate, conntinuum, charge, Epic 4G, galaxy prevail, S2 AT&T, S2 i9100, S 2 Tmobile, S2 Epic 4G touch, SKyrocket and Infuse 4G.
7:00 PM | by Josh Lowensohn If you found the unregistered iPhone 3 trade dress protectable and famous, for each of the following products, has Apple proven by a preponderance of the evidence that Samsung Electronics Co. (SEC), Samsung Electronics America (SEA), and/or Samsung Telecommunications America (STA) has diluted the unregistered iPhone 3 trade dress?
6:56 PM | by Josh Lowensohn D’889 Patent no
6:54 PM | by Josh Lowensohn D’087 Patent – YES for Galaxy S 4G and Vribant, NO for Galaxy S AT&T, Epic 4G touch, Skyrocket, and Infuse 4G
6:53 PM | by David Hamilton Apple’s D ‘889 patent: Relates to the industrial design of a tablet computer.
6:52 PM | by Josh Lowensohn Yes for captivate, droid charge, epic 4g, fascainate, S i9000, S 4G, S showcase i900, Gem, indulge, S 4G, and Vibrant
6:51 PM | by Josh Lowensohn Telecom America: Yes for galaxy s 4g and vibrant, no for S2 AT&T, S2 epic 4g touch, skyrocket
6:50 PM | by Josh Lowensohn For each of the following products, has Apple proven by a preponderance of the evidence that Samsung Electronics Co. (SEC), Samsung Electronics America (SEA), and/or Samsung Telecommunications America (STA) has infringed the D’087 Patent?
6:49 PM | by David Hamilton The “yes” answers here, by the way, mean a finding of infringement by Samsung.
6:48 PM | by Josh Lowensohn 915 patent claim 8 – yes for captivate, conniuum, droid charge, exhibit 4g, fascinate, galaxy prevail, galaxy s 4g, S AT&T, Tmobile, Galaxy Tab 10.1, indulge, infuse 4g, nexus, transform and vibrant. No for replenish.
6:45 PM | by David Hamilton Continuum, Droid Charge, Exhibit 4G, Facsincate, Galaxy Prevail, S 4G, Galaxy S 2 AT&T, Galasy S 2 Tmobile, Gem, Induldge, INfuse 4G, mesmerize, Nexus S 4G, transform and Vibrant, NO for intercept and replenish
6:43 PM | by Josh Lowensohn Yes for captivate, fascinate Jx, galaxy previal, galaxy s, galaxy s 4G, galaxy SII i1900, Galaxy S2, Galxy Tab. Gem, Infuse, Mesmerize, NExus S 4g, Transform.
6:40 PM | by Josh Lowensohn Apple Inc. vs. Samsung Electronics Co LT, Samsung America Inc, Samsung Telecomm LLC.
6:39 PM | by charles.cooper Love this tweet from Danny Sullivan: After the verdict gets read, I really want someone, judge or jury, to say, “One last thing….”
6:39 PM | by Josh LowensohnAnd the foreman is a male, older. ID’d simply as juror no. 1.
6:38 PM | by Josh Lowensohn There’s a hell of a lot of room for error here, in case that isn’t clear. There are about 700 questions and other checkboxes that needed filling out.
6:37 PM | by Josh Lowensohn Okay, here we go folks.

A Short Cut For Creating “Group Email Distribution” Lists

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Ever since the Internet has been invented, I have been sending out emails to hundreds of friends and business associates, all at one time. It never occurred to me to form “Group Lists” so that every time I have an email to send out, I don’t have to go through my thousands of contacts to check off each name one-by-one.  I have lost days, maybe weeks, of my life checking off the “same names” for each mailing.

Today, I was taught what many of you may know already, how to create a “Group List.” I am going to give you step-by-step instructions how to do it so those of you who are unaware of this short cut, are in the loop too.  This is perfect for all of you who love sending out those “dumb jokes” or pictures of yourself on the toilet.

Here we go:

Open Microsoft Outlook.

Click on “Contacts.” (Usually found on the lower left corner of the screen)

Click on the  little arrow pointing down right next to “New.” (Top left hand corner of the screen).

You will now see a list in the upper left hand corner.

The first name on the list  is “Contact”—skip that.

Second name down is “Distribution List.”

Click on “Distribution List.”

Type in the name of your “Distribution List.”

The next step is to select names for the “Distribution List.”

Click on “Select Members.” It is located right above where you typed in the name of the “Distribution List.”

Your address list will appear.

Highlight the names you want on the list, one-by-one.

After each name, you click on “Members.” “Members” is located below the list.

Each time you click on “Members” another name will be added to your list.

When you are finished selecting “Members,” click “Save And Close.”

Congratulations, you just created a list.

Any problems, call me.

There Is Not A Tech PR Woman Alive Who Wouldn’t Want To Be Married to David Pogue

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David Pogue

David Pogue, the personal tech reporter for the New York Times, has something that no other man alive has, his column. He is also an author, TV host, public speaker and a Broadway song and dance man.

If you don’t know who David is, then I suggest you “Google” him. His personal tech column probably has more readership than any other source for digital news. That is true for both print and online. I am not saying there are no other powerful tech writers around. There certainly are. However, if David writes about a tech company, the PR person representing that client, has hit a home run, right out of the park. If David likes the product or service and recommends it to his readers, the PR person responsible for the placement, has achieved one of the greatest moments of his or her career.

David calls it “The Pogue Experience.” I had the pleasure of experiencing “The Pogue Experience” several times. One of the most memorable times was when he wrote about an iPhone app we represented at HWH PR, called “Line2.” “Line2” adds a second line on your smartphone so you can have two numbers, one for business, the other for personal. The day David wrote about “Line2,” 72,000 of his readers immediately download the app and brought down the “Line2” servers.  No one at “Line2” was prepared for such a heavy duty, positive reaction.

There are many other scenarios, but the one I want to tell you about today is David’s marriage proposal to a tech PR gal from Silicon Valley. He lives in Connecticut. The 3,000 mile romance has been written up before but not as much as the attention they are getting today. The video he created to be a part of the surprise for his girlfriend went viral. It is the talk of the romance and tech editorial pages all across the country.

Watch his marriage proposal video below.

Mazel Tov David

Check out other stories about David’s marriage proposal in Huffington Post, Gizmodo and Media Bistro. Just click on the bold type to access the stories.

 

 

 

Your Collections Say A Lot About You

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I recently visited a friend of mine who I’ve known for years but rarely go to his apartment. He has the tiniest apartment you have ever seen but one of the largest personal compact disc collections you can ever imagine. Every inch of his walls is covered with custom-made little wooden slots that house each compact disc as if it were a piece of jewelry. A few years ago I asked him why he wasn’t converting his collection into digital music by simply downloading each album into iTunes or some other music manager. He said he didn’t want to spend the time doing it. Had he started the project then, he could have been finished by now. Several albums a day doesn’t take that much time. Instead, he has now decided to sell his collection because he is moving in with his children and his bedroom is going to be even smaller than what he lives in now.

I am still scratching my head over this scenario. If all of his music had been downloaded to his laptop or his portable music player, he could have taken his collection with him in the palm of his hand.  Why doesn’t he understand this phenomenon?  I am pretty sure he is not even going to sell his CD collection but rather siphon it off to neighbors in his fourth floor walkup in Hell’s Kitchen, in Manhattan. I tried to explain to him that his collection could sell for over a hundred thousand dollars, but he just looked at me and said, “Why bother?”  I pointed out that his children could use the money. He promised me that he would talk to them about it, but I guarantee that was just to get me off the topic.

Meanwhile, a  recent report from Strategy Analytics said that CDs are going the way of the 78s. For the first time, digital music download sales will surpass CD sales.

I thought this happened months ago, but I guess I was wrong. U.S. digital music sales will rise to $3.4 billion this year, exceeding the $3.38 billion in revenue from CDs and vinyl. “Streaming-music services such as Spotify and Pandora will be the key growth drivers over the next five years as usage and spending grow rapidly,” Ed Barton, director of digital media at Strategy Analytics, said. “The industry will be hoping that digital can rebuild the US music market to something approaching its former stature.”

With that in mind, I wanted to share what young people have to say about music these days. They echo what my old friend would have said in his teens and what he would still say today. Here are quotes from middle school students from around the country. They tell us a lot about life and the way we all should be living. Music can be a peacemaker, an energizer, a fantasy trip, and a quick reality check.

“Music lifts up your soul and releases it.”

“Music is important because it can describe people, places, movies, or animals that words can’t. Without music, the world would have a hard time understanding other things.”

“Music is important because it helps you express yourself in ways that you can’t with normal talking.”

“Music is important to me because it gives me something to look forward to everyday.”

“Music is important because it allows people to be creative and it offers more life to people.”

“Music is important in my life because it gives me something to do. I think it is important to the world because it helps people feel better and can give them hope.”

“Music is important in my life because I always have something to sing along to and relate to. It is important to the world as a whole because it brings us together.”

“Music is the highlight of my day! After a rough day, I like to listen to music to lift my spirits.”

“Life without music would be boring… no background music for movies, and life would sound dull.”

“I play a lot of video games, so I hear a lot of music with it. I may not notice, but the music provides more depth to the situation.”

“Music is important to people’s lives because it makes things better when things aren’t going right in the world.”

“Music isn’t important in my life, it IS my life. From flute, to piano, to guitar, it pretty much controls my life. In the case of the world, it unites it with happiness and continues and tells histories of civilization.”

“Without music, there would be nothing to do. There wouldn’t be video games, TV shows, or concerts to go to.”

“Without band, I wouldn’t have met all of my friends at school.”

“Music is an outburst of the soul.”

Bras Go High Tech

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Every six months I visit Linda,The Bra Lady, on Lexington Avenue and 64th in New York City for a semi annual check up. Linda usually surveys the bag of bras and shouts out, “Dead, dead, dead.” She is referring to the condition of each bra. “Dead” means the bra is in no condition to do its job anymore.

If I show any signs of protest, I get the same lecture, “All the women on the upper east of Manhattan are wearing the wrong size bra. You my dear, have the benefit of me properly fitting you.”

Linda, The Bra Lady

For years I lived in fear of something terrible happening to Linda. What if I couldn’t depend on her? Who would help me achieve the appropriate lift? I worried more about Linda than any of my doctors. After all, brain surgeons are a dime a dozen but bra   experts are far and few between.

Then the other day, I was freed by the fairy bra mother. I learned that there are several new online sites like HerRoom, and True&Co, that demystify the painful experience of having to purchase a bra. These digital retailers are working feverishly to draw women away from in-store fitting rooms by persuading them that it is more convenient and private to use new online tools to find the best fitting bras.

Tomima Edmark, Founder of HerRoom–coincidentally, a former HWH client

The New York Times said online retailers are trying to address women’s complaints about the experience of  buying bras in stores. “Women bemoan the long wait for sales help and then the failure to find a bra that fits well and looks good.”

Read more about this sales trend. Click here.

Below are some of the questions answered by digital bra retailers directly on their sites.Truth be told, women would never be able get most all of these questions answered during in store visits..

• What Can I Do To Have Plumper Looking Breasts?
• What’s The Psyche Of Your Bra Size?
• I’m an “A” cup. Do I really need to wear a bra?
• What Is The Most Common Mistake Women Make
When Trying To Find Their Correct Bra Size?
• How Many Hooks Do I Need On My Bra Closure?
• Do Thin Bra Straps Still Provide Support?
• How Do I Know If My Straps Are Adjusted Correctly?
• I Have Narrow Shoulders And My Straps Keep Falling Down.
What Should I Do?

360 Panorama Changes Your Whole Perception

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We had a complete picture-taking weekend. Between Eliot, Whitney and myself we took close to a thousand shots at the Mohonk Mountain House in New Paltz, NY. It is just one of the most pictureque places we have ever seen. Everytime we turned around, we were gasping at one more sensational sight. We were surrounded by thousands of acres of mountain trails, lilly ponds, lakes, woods, rolling lawns, flower beds that looked like architectural sculptures, and a 143 year old Victorian Castle. There was no better time to learn the 360 Panorama app than this weekend. I saw this app a while ago but completely forgot about it until I noticed Whitney holding her iPhone up and doing a 360 degree turn. The digital photo that she took was just amazing and I wanted to learn how to do it too. It was so easy to learn that I am sorry that I forgot about it. But not anymore. The DigiDame will be offically dizzy taking 360 degree panorama photos. Click here to view a panorama shot I took of the magnificant flower beds on the grounds of Mohonk Mountain House. To get the full effect, use the up and down and left and right arrows on your keyboard.Click here http://360.io/qLBRrH

Go to the app store on your smartphone. Download the 360 Panorama app and all you have to do is fill out two or three questions and you too will be sharing very special photos with friends and family,

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Disconnecting

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We decided to spend a weekend in the mountains because we usually go to the beach. While our room has Internet, we are in a Victorian castle built on spectacular cliffs above the deep-blue waters of Lake Mohonk in 1869.

The hotel is in the heart of upstate New York’s scenic Hudson Valley and has thousands of acres of pristine forest and winding trails. It is just 90 miles north of New York City.

We spent the day in New Paltz touring the quaint town filled with art galleries, antique shops, great restaurants, and historic homes. Now we are getting ready for a lobster bake.

For some reason I didn’t feel like writing a tech story. Enjoy the pictures.

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We Are Here For The “Pussy Riot”

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All of a sudden I found myself in the middle of paparazzi, reporters, cameramen, broadcasters and music bloggers. I was at the ACE Hotel on West 29th Street in Manhattan last night, around 7pm, meeting a client at the hotel known as the digital hangout. The lobby is filled with rows of opened laptops as the next generation of innovators greet and meet each other with a glass of beer in their hands. Once again I am 40-plus years older than the crowd in both the lobby and the bar.

For two days in a suite at the ACE, my client was meeting with what we call “golden ears,” those who have a discerning ear for high quality audio sounds. We were privately demonstrating a revolutionary new audio player to music producers and audio engineers in order to get early feedback. That is all I am allowed to say at this point. We will be making an announcement in the next month or two.

I am sitting  in the bar area with my “very proper,” “pretty conservative,”  Asian client, discussing product rollout plans when we both hear a commotion on the street outside. We decided to investigate. Much to our surprise, lines were forming around the hotel guarded by police and security while the press were setting up remote “reporting” stations.

With client in tow, I ask one of the gals in line what was going on. She replies, “We are here for the “Pussy Riot.” Long Pause!  I am thinking to myself “Boy, is my hearing going bad. I thought I heard her say ‘pussy’ but it must have been something else.” I dare not ask again because I don’t want that word used in front of my client who may have never heard that before. Of course, my client asks me what she said, and I answer “something about animal rights.”

How would I ever explain the word “pussy” to him?  Even though he is 25 years my junior, I just don’t feel like spelling it out. I quickly hail a cab to go home. The minute I get there, I turn on the TV to learn that the Russian female punk rock band, Pussy Riot, were being sentenced to prison because they sang a  song in a church that criticized President Vladimir Putin of Russia.

Nadezhda Tolokonnikova, Maria Alyokhina and Yekaterina Samutsevich

The three women, Nadezhda Tolokonnikova, Maria Alyokhina and Yekaterina Samutsevich , have already spent five months in detention since their arrests in March. It all started when their band started screaming “Mother Mary, please drive Putin away,” in a protest act in February inside Christ Savior Cathedral, one of Moscow’s grandest houses of worship. The women were accused of offending the congregation in the church at the time and for lack of respect for the Orthodox Church. Their arrests and high profile trial caught the attention of people around the world concerned about freedom of speech in Russia.

The show of solidarity at the ACE Hotel was just one of many “meet-ups” around the world.  I hope by the time my client’s product comes out, there is a “happy ending” to the “Pussy Riot.”

iPhone Headphone Tricks

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I always beg friends to share their tech knowledge with me. Some people are always willing to let you know what they know, while others feel special by keeping the info to themselves.

It doesn’t really matter anymore which way a person swings because you can use Google to find out the answers to almost any question you may ever have. Yet, it is always nice when someone delivers the goods to you directly.

Here is some really fun advice you will enjoy about Apple’s free all-white headphones.They are much handier that most of you have ever imagined. Headphones that include a remote can be used to control your iPhone, iPad or iPod Touch in 10 ways, according to CNET and Business Insider.

1.If you’re listening to music, toggle pause or play by tapping the center button once.

2.To fast-forward a song, tap the center button twice and long-press on the second tap.

3.To rewind a song, tap three times and long-press on the third tap.

4.To skip a song, double tap.

5.To go to the previous song, triple tap.

6.If you have an incoming call, tap the center button once to answer. Tap again to hang up.

7.To ignore an incoming call, long-press the center button. You’ll hear two beeps to confirm that the caller was sent to voice mail.

8.If you’re on the phone and you get a new call, tap the center button once to switch calls. To end that new call, hold the center button down for 2 seconds.

9.You can achieve supersteady shots by using your headphones as a shutter release. Tap the volume-up button to capture a photo.

10.For iPhone 4S owners: prompt Siri by long-pressing the center button.

<;Watch the video. Click here