Small Letters, Big Thumbs

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One of the biggest challenges I have writing my blog are the typos. They pop up out of nowhere. Between tapping on one letter and getting another, I am a typo manufacturing machine. I really do check my copy but I don’t generally see the boo-boos until after they are published.

Many people don’t realize that smartphones can help you type better just by changing your settings. In addition, there are app options. Roy Furchgott of the New York Times just provided a sampling of tips and apps to help us improve our typing experience on Apple iOS and Android touch screens.

Furchgott mentions that many of us make the mistake of tapping out whole words one letter at a time. He says a “quick way to speed up typing on almost all phones is through predictive text. Once the feature is turned on, the device will predict what word you are typing after filling in only a letter or two. Choosing the full word takes just a single tap.”

One of the apps he mentions is Fast Keyboard, which is free. This app eliminates the need to switch the keyboard from letters to numbers by displaying both. Fleksy, a free iPhone app, helps the visually impaired.

iOS and Android both have typing expansion programs that you can turn on or off in your settings. You can even personalize abbreviations like “omw” that usually turns into “on my way” to any phrase you like — “on my way, Honey!”

Read more new tricks here.

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Two Unlikely Partners Get Together To Cross Promote

Power real estate agent Howard Margolis
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It was love at first sight. Email love. I met one of the most prominent real estate brokers from Douglas Elliman over email a few weeks ago. I emailed a few of the top real estate agents in New York City because I was looking for a unique space to hold a press reception for one of my clients, Revlon Hair Appliances. Howard Margolis, super agent, was one of three to answer my email.

The reason why we finally hooked up to do this project together was because of the stunning location he offered me. I got really lucky. Out of nowhere, a knight in shining armor answered my cold-call email. I also learned that Howard takes advantage of the digital revolution like no other.

He is constantly marketing his properties in the most unique ways. Watch this video to see one of his newest properties from the rich and famous on Park Avenue.

Here is Howard introducing us to the New York real estate market.

Watch this video to see Howard the pilot.

This Wednesday, I am hosting the Revlon event at one of his properties in Tudor City. The Revlon Laser Brilliance line will make its debut in the Penthouse of 5 Tudor City Place. Over 100 members of the beauty and fashion press will get the rare opportunity to see the magnificent inside of a $5 million estate in the sky that boasts one of the most dramatic terraces overlooking Manhattan.

Date:
Wednesday, September 25, 2013

Time:
4 to 7pm

Address:
5 Tudor City Place, Penthouse 3
New York City

RSVP:
Lois Whitman
HWH PR
(917) 822-2591
loisw@hwhpr.com

Some of the pictures below show the mountain of boxes that are in storage waiting to go over to the event. The boxes are filled with wines, snacks. press releases, goody bags, paper goods, plastic ware, coat racks, hangers, tables, table cloths, and press badges.

This is going to be one heck of a home made event from a non-Balabusta.
.·

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Woman Trades Louis Vuitton Bag for the iPhone 5S

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Lisa Hoffman’s Tribute to Steve Jobs

Lisa Hoffman of Charleston, S.C. now represents a growing part of our society that is addicted to smart phones. Her decision last Friday to trade her Louis Vuitton handbag for a spot closer to the front of the line to buy the iPhone 5S shows how much values have changed. Having the newest  trendy smart phone may now be even more important than a few-thousand-dollar fashion accessory.

In the last week or so, there have been several high profile stories about how Americans are becoming more obsessed with their phones. Hoffman couldn’t help herself. She was fifth in line to buy the iPhone 5S at the King Street store in Charleston, S.C. An Apple store manager suddenly announced a limited supply of phones. Hoffman couldn’t stand the pressure.

There were two ladies in front of her in the line. She figured they might get the iPhone 5S instead of her. Hoffman then pulled one of the best moves ever. She swapped places with the ladies in front of her for a better chance of getting the newest iPhone. In exchange, the ladies wanted the popular handbag. Hoffman made the local news that night which got rolled out throughout the United States. CNET covered the event.

Many Americans are getting worried about how much their smart phone means to them. They can’t stop checking it. The addiction has gotten so bad that groups of friends are coming up with games to discourage each other from looking at their phones during get-togethers. Read about that here.

Finally, comedian Louis C.K. made big news on Conan last week when he talked about the impact of cellphones on kids today. Catch it on YouTube.

Here are a few of his words:

“Just because the other stupid kids have phones, doesn’t mean that, oh, my kid has to be stupid too. I think these things are toxic, especially for kids. It’s bad. They don’t look at people when they talk to them. They don’t build the empathy.

“Kids are mean. They look at a kid and they go, you’re fat. Then they see the kid’s face scrunch up and say, ooh, that doesn’t feel good. But when they write “they’re fat,” they go, hmm, that was fun. The thing is you need to build an ability to just be yourself and not be doing something. That’s what the phones are taking away.”

Baby Love

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I have the perfect gift suggestion for every parent of a newborn starting next year. This is also a blessing for your own grandchildren. A startup called Sproutling will be selling a baby monitor that offers sensor data never before available this way.

The device tracks heart rate, ambient light level, and the temperature of the room and of the baby. It also alerts parents if their child stops breathing

Parents can access all the information on their phone. A companion app sends alerts if there are changes they should be aware of. All very civilized.

Apparently, a lot of venture capitalists are investing in the company because they believe this is just the beginning of a whole new trend in baby wearables. Sproutling raised $2.6 million in funding from First Round Capital, Forerunner Ventures, FirstMark Capital, Accelerator Ventures, Lemnos Labs, BoxGroup (David Tisch), Shawn Fanning.

If you are in the money business, you know that these are big names in VC.

The Sproutling is a kidney-shaped Bluetooth device that slips onto a baby’s ankle. It also has a base station and camera. Another feature that new parents will love is that the device will track sleep patterns. This will help determine optimum conditions for each baby.

By the way, the device and camera were designed by the same folks who created the famous Rolls Royce of strollers, the Bugaboo.

All Things Full of Shit

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At a certain age, I had to put up with finding out there was no tooth fairy, no Santa Claus, and no Easter Bunny.

I obviously survived all those disappointments, but I don’t know if I can survive this one: as of the first of the year, Kara Swisher and Walt Mossberg will no longer be producing AllThingsD for the Wall Street Journal. My equilibrium is now all messed up.

Kara and Walt represent the epicenter of the digital universe as far as I am concerned. Their consistent ace reporting and leading industry guidance, has helped give birth to some of the greatest innovations of our lifetime. Rumor has it, that Steve Jobs would call Walt in the middle of the night to get his opinion about moves he was planning to make. Today the founders or leaders of Google, Twitter, Facebook, Tesla, Amazon, eBay, and Microsoft regularly contact the dynamic duo for their all-important reality checks.

AllThingsD was launched by Walt and Kara, both former WSJ tech reporters/columnists, seven years ago as an extension of The Wall Street Journal’s D: All Things Digital conference.

I don’t think I missed a morning since they started that gig that I didn’t read them and then check back several times during the day to see what else was going on. No matter what other tech site I read, AllThingsD represented the ultimate truth in the ever developing story of Silicon Valley. I’m not the only one who feels that Kara and Walt just have the finest reputations.

I can’t Imagine what the WSJ was thinking when they didn’t renew with Kara and Walt. AllThingsD was the must respectable part of the WSJ organization. While reports claim that the WSJ will try to replace them with new tech hires, I think it is safe to say that it will take years for the publication to capture the caché they once had.

It just proves there is nothing sacred in publishing. It a dollars game, nothing more, nothing less. If the legendary folks cost too much, bring in the youngsters. Editorial is nothing more than some gobbledygook crammed between the almighty ads.

When I look at the larger picture, I realize that Kara and Walt have a better future ahead of them. Either they will sign on with another media service or start their own. In either case, the millions of readers who believe in Walt and Kara will follow them anywhere. They are a part of our digital DNA. We can’t live without them.

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We Forget What It Takes To Be a Star

The next time one of your kids or grandkids tells you they have a dream, be careful how you respond. He or she just may be the one who will be supporting you in your old age.

YouTube recently profiled some of the biggest stars in Hollywood when they were just starting out. Mashable wrote about it as well. I wanted to share it with you as sort of a reality check. We forget how hard some people work in order to achieve success.

I am working on several digital projects where people expect to be overnight sensations. They don’t understand the sweat and determination others have put into their crafts. The founders of Google, Apple, Microsoft, Facebook, Twitter, WordPress, and Yahoo gave up years of their personal lives to be where they are today.

And that never stops. It’s all a matter of lifestyle and preferences. Just remember, the advice you offer young people in your life has a long lasting effect. Your word carries a lot of weight. It’ll be to be interesting to see their final choices.

1) Lady Gaga performing at NYU’s annual talent show.

2) Louis C.K. at a Boston standup.

3) Justin Timberlake on “Star Search.”

4) Angelina Jolie in her first movie,1982.

5) Scarlett Johannson in an audition tape.

6) Fergie on “Kids Incorporated.”

7) Ryan Gosling on “The Mickey Mouse Club.”

8) Beyonce Knowles in the group Girl’s Tyme.

9) A young Kirsten Stewart in a commercial.

Personal Electronics to the Rescue

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Even though my entire life is immersed in electronics, I did have a digital awakening today that took me completely by surprise.

I am very much aware that many younger people own and are addicted to a smartphone or tablet. What I didn’t realize is how much people our age rely on them too.

I got a taste of it in the surgical waiting room today at Lenox Hill Hospital. Eliot had a hernia operation very early this morning, and I spent eight hours with the same group of people waiting for our loved ones to come out of surgery. Unlike other experiences like this when people were uptight and tense during “the wait” period, I noticed a strange calm and Zen-like atmosphere in the room.

Then I realized the difference. Everyone was glued to a mobile device. And I mean everyone. From children who came to Lenox Hill with their game devices to 90-year-olds who were reading a book on Kindle or Nook, everyone came armed with their favorite electronics to pass the time. It was interesting to see who was using what, and what programs captured their time.

I snuck around to see what was going on. Some were on Facebook while others were playing word games, reading online newspapers and magazines, sending emails, or yakking on their cells. Whatever it was, they were absorbed. Not a head bobbed up for hours. And when it did, it was to go to the bathroom or to get something to eat. Once that was done, straight back to the electronics.

I couldn’t help noticing the huge difference in the temperament of the crowd. Most of the usual pent-up anxiety was gone. They waited patiently for the surgeons to return from the operating room. I even witnessed something I never saw before. One gal was talking on the phone when the doctor who operated on her mother appeared. She actually kept him waiting while she finished her conversation. I thought to myself “Wow, what is that doctor thinking? Maybe he has seen this before.”

For better or worse, personal electronics have put many of us in our own zone. Like everything else in life, we have to find a balance that makes sense. I have a feeling it will take care of itself.

Eliot is feeling good tonight. I hope the rest of his post-op goes well. Thank you for all of your calls and good wishes.

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TV Audiences Now Get a Voice

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I just had a discussion with my girlfriend Marilyn about reading user reviews on the Internet. She advised me that she started writing reviews on Trip Advisor because she thought it was very important to share information. She also reads the reviews of others to get a realistic opinion of what to expect on future vacations.

I didn’t tell her at the time that I found her comment very timely because we got involved in another conversation, but I made a mental note of what she said. Marilyn’s remark represents a new trend in the 50-plus crowd. We are all reading and relying on reviews more then ever now that the Internet allows us to express ourselves more. I have friends who will not go to a restaurant, a show, a movie, or on a trip without reading all the reviews from people who went there first.

I used to hear people referring to Consumer Reports all the time because of their expertise. Now Internet users don’t want that. They want to hear from others like themselves. They don’t want anything colored. They want the pedestrian viewpoint.

The good news is that the review opportunity is being extended to television shows. While some sites may offer a taste of television reviews, the master of movie reviews, Rotten Tomatoes, just announced that its social movie site, Flixster, is launching TV Zone. The first reviews will be for prime time scripted TV series.

The official announcement says:

“The parameters for a good score will be similar to the site’s movie rules: to be “Certified Fresh” a series must have 60% positive reviews, and the same cutoffs apply. But film and TV are different and there will be growing pains on how to apply the site’s processes to the TV side.”

At launch, the site will provide both professional and Flixster-user coverage. I hope everyone takes advantage of this new opportunity. We can now all be TV reviewers at our age. Who ever thought?

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Extreme Staircases

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Just because we are a little older doesn’t mean we have to give up the adventure in our lives. In fact, this summer when Eliot and I found ourselves 2,000 feet above the Douro River amidst the most gorgeous winding vineyards in Portugal, I thought, I’m glad I didn’t miss this.

The more I travel, the more I feel like we have a lot of living left to do. It makes me feel as if life is going to go on forever. Yes, I know the realities of my day dreams, but as long as we are healthy enough, I want to go, go, go.

From time to time, I scour the Internet for places I would like to see. I have little interest in resort-time vacations. I want adventure. I am learning to use sites like Jetsetter (member discounts), Kayak (good airfares), Hotel.com (accommodations), Yapta (travel fares), Trip Advisor (hotel reservations and walking tours), and Home Exchange (home swapping).

I just came across several destinations that are so not me, but boy would l like to give them a chance. I love setting my eyes on something I have never seen before and looks like one of the wonders of the world. When I first saw this on The Huffington Post, I couldn’t wait to share with you.

These are destinations with extreme staircases. I don’t do well on stairs because I get a slight vertigo. If I can hold on to Eliot or someone else who volunteers a lending hand, I may be able to conquer. Take a look at the photos below. For the entire story, click here. All I want to do is pack my bag.

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Don’t stop now. See the other spots.

Every Airplane Ride Is Like a Maiden Voyage for Me

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I am usually on an airplane once a month, sometimes more often. I have been flying since I was eighteen years old. If you do the math, you’ll figure out I have flown hundreds of times.

Yet, each flight is as scary to me as my first flight in 1966 when my cousin Debbie had to fly across the United States from Los Angeles to get me so I could go back with her to spend time with my West Coast family. I refused to fly alone.

Now I prefer to fly alone so I can concentrate on every little detail. There have been times when I’ve thought the engines had stopped or I’ve smelled a fire. If the flight attendants congregate in one area, I want to eavesdrop to know what’s going on. I also examine every person who enters the plane. If a person looks suspicious to me, I watch their every move. The worst for me is when someone gets up in flight to get something from a piece of luggage from the overhead. I worry about what they are reaching for and does it have a trigger.

I was very surprised when I saw a recent article in The New York Times from columnist David Pogue that talked about the mysteries of air travel. At first I wondered why a personal tech writer was covering air travel, but then Pogue carefully explained that technology and the travel industry are getting more and more intertwined. Find out why air turbulence and lightening won’t crash a plane, and whether or not your mobile devices really interfere with navigation. There are lots of other areas covered. Here is your chance to learn more.

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