Give Me a Heartbeat

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I have spent the last thirty-plus years in the world of computers. I have been very much a part of them taking over the world. Our PR agency was one of the first to represent computers in the early stages, and three decades later we are still involved in the latest innovations.

One would think that the sight of a computer would be of great comfort to me. I guess in certain circumstances it would. Yesterday it didn’t. I was very uneasy when the clerks behind the administration counter at Park Avenue Radiology told me I had to fill out the administration forms on one of the free-standing computers against the wall.

At that very moment I would have paid extra to have one of the clerks help me fill out the forms. I was scared to death to take the MRI test, and now I had to face the challenge of using a strange computer to answer questions I didn’t necessarily know the answers to.

What if I said I wasn’t allergic to something but I really was? What if they gave it to me while I was in “the donut.” I could have a fatal reaction. This was like a Woody Allen movie. I needed to focus on the form, not the machine.

The simplest instruction was overwhelming. “Insert your medical insurance card and your driver’s license” to prove it was me. I was stuck at procedure one. Which card first? Then I had to go through a list of twenty-five questions while standing in front of the computer. Some I had to redo several times because I clicked the wrong box. The computer asked for identification containing information I didn’t know, so I had to rummage through my handbag looking for the appropriate cards that held that information. That was stressful as well.

It took me twenty minutes to get the forms filled out. I took a deep breath. I was done. I looked around the room at the other saps waiting their turns to go inside the donut. They looked back at me, I imagined wondering what took me so long at the machine.

I took a seat, thankful for a reprieve between machines. It was a humbling experience that I will only admit to you.

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This Was No Dunkin Donut

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I accomplished something yesterday I’ve never done and always feared. I had an MRI. I actually had an MRA (same machine), a type of MRI that checks for blood flow. Monday I go in again for the MRI, part two of an exam to check my heart.

Many years ago, I was told I have a mildly enlarged aorta. When I was younger the doctors were not concerned. As you get older, they like to pay more attention to it to make sure it doesn’t get larger, or eventually explode. Lucille Ball died from an aorta problem she was unaware of.

Since Lucy and I are so similar (I am kidding), I decided to finally get on a prevention program with my cardiologists. I had already been given an EKG and an echocardiogram by Dr. Robert Segal and his associate Dr. Bipul Roy who then suggested the MRI and MRA to have a more in-depth baseline.

Well, this Digidame flipped right out in their office. The suggestion of being inserted into a donut hole made me freak. My equilibrium became shaky for a few seconds and my breathing labored. I hate being out of control, so I immediately focused on getting my stability back. Then I went to war with Dr. Roy about not wanting to be trapped in an MRI.

He hunted six weeks for an open MRI for me that my insurance would pay for. I am not going to go into all of the false starts we experienced at other radiology centers that claimed they had open MRIs. That is a whole other story about people trading on false information.

What I learned as a novice (pretty pathetic, considering I am supposed to be somewhat tech savvy) is that an open MRI doesn’t mean open the way I interpreted it. Open means both ends of the donut are open, but your body is still inserted into the tube.

I thought Park Avenue Radiology would have an open MRI where I could see the sky. No siree! It was a donut. I told the technicians I couldn’t do it because I was claustrophobic. The truth is I am neurotic. Interestingly enough, Dr.Oz had a TV segment yesterday suggesting that none of us is ever really in control. It registered very deeply with me, and I was thinking about it while considering chickening out. The tech guys asked me to relax in the waiting room while they took another patient.

While I was sitting there, a woman around my age arrived with her husband. She was shaking and crying because she too was scared. She was uncontrollable. Her husband immediately informed the technicians that he would have to accompany her to the MRI room. They agreed without hesitation.

I watched the two of them interact just the way Eliot and I would have. He kept reassuring her everything would be okay and she kept snapping back at him, telling him to be quiet and to stop annoying her.

For some reason (where are the therapists when you need them?), her hysterics gave me the courage to proceed. I also have to admit the two male technicians I had were terrific. They articulated every step of the procedure, coaching me as if I were five. Sixty-five is more like it.

I did pretty well considering I dreaded this my whole life. I am acting like a big shot now. Let’s see how I get through part two on Monday.

I also want to thank my friend Dr. Williams Lucena who once told me he was very capable of doing something out of his comfort zone. I once asked him if he needed help with a particular travel task and he turned around to me and said, “I’m a big boy, I can handle it.” I kept thinking about his words as they were rolling me into the donut hole.

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Synchronizing the Moments of Your Life

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One of best things about having a smartphone is the camera. I take pictures all the time. Sometimes I post them on Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Other times, I use them for DigiDame or send them via email to pals. A good portion of my photos go nowhere.

I get very upset when I go through my camera roll and see fantastic photos that I never shared with others. There are moments of my life that I know others could relate to and would make for interesting conversations.

That is why I am particularly interested in a new app called Memoir. The tech site Mashable says:

“Memoir syncs and stores photos from your phone and computer in the cloud, organizes them by date and then pulls in data from social networks like Facebook, Instagram and Foursquare to provide more social context. The app uses the time stamp and geolocation data to determine if a Foursquare check-in should be grouped together with an Instagram photo or a picture from your phone’s camera roll. Likewise, it analyzes data about those you’re connected to on social networks to determine if they were part of a particular moment, even if you never tagged them, and makes it easy to search for moments you shared.”

Basically, the brain of this app is collecting all related photos and storing them in one place. It’s done by time stamp and geo-location data. It searches years of files.

Sign up for Memoir. It is being rolled out slowly on iPhone only.

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Revlon Party Digital Essay

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I wanted to share the photos Russ Rowland, my good friend and now award-winning photographer, took for me last Wednesday when HWH PR produced a press party for our client Revlon Hair Appliances.

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The table of badges for beauty and fashion writers and bloggers plus VIP guests

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Stephanie Mercurio, the official greeter

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Super real estate agents Howard Margolis and Pat Slochower of Douglas Elliman, the angels who granted me the luxurious space for the Revlon press event

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Helen of Troy clients (they license the Revlon name) Karen Molina, Alan Ames, and Joann Parker

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Hair stylist Marina with hair model Rachel Ann Weiss

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A view from the second floor balcony

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Theresa Ferreira, Vera DaSilva, DigiDame, and Carolyn Karp, friends for over 30 years

Party Photos

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Follow-up to Shark Tank Post

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Everyone thinks their ideas are the best. I get ideas pitched to me all the time. Some arrive on the back of a paper napkin and others are presented in full-blown written proposals.

I am a target of their dreams because they know I know the right people. “The right people” consists of angel investors, venture capitalists, bankers, CEOs, writers, industry analysts, and people who know people.

I try to explain to wannabes what it takes to get money, but very few really get it. They believe their ideas are so good that everyone should stop what they are doing and give them a round of applause.

It doesn’t work that way. There are a million good ideas only a handful of which are by people who know how to execute them. I do know that investors look for certain characteristics and accomplishments in a person before they part with a dime.

The Sharks were interested in the Breathometer because the guy behind the technology had already started and sold a successful company. He has also pre-sold thousands of units, is willing to work around the clock to make the business a success, and has an exit plan that will make money for everyone involved,

Let me give you some very important tips.

1) Don’t ever admit to money people that you need them to be the brains behind the operation. They are supposed to be investing in you and your ability to get things done.

2) Be ready to prove that your concept makes money. Real proof, not daydreams. Investors want concrete evidence that your business will be profitable and that they will get their initial investment back in record speed.

3) Investors like entrepreneurs who have skin in the game. You have a better chance of getting money if you have also invested in your idea. Show them that you are serious.

4) Be ready to live modestly. Investors do not want to see their money being used for sizable salaries. No one makes money until they do.

5) This cannot be a part-time venture for you. If this is not your ful-time job, forget it. You are not getting a dime. Your commitment means everything.

A few years ago, it was pretty easy to get money. Today, it is very difficult. Be ready to fight the fight.

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Shark Tank Prevents Drunken Drivers

The other day, I admitted that I am an app hoarder. Just when I thought I had this nasty habit under control, it got worse. Today, I bought the Breathometer Breathalyzer App which measures your blood alcohol content. The whole purpose of the app is to tell you if you had too much to drink and if you’re in a condition to drive. Everyone knows that I am one of the last people on earth who needs this app. I barely drink. I could however, prance around parties taking the blood alcohol level of others who I think drink too much. If I thought they were in danger, I wouldn’t hesitate to try to stop them from driving.

The reason I rushed to buy the Breathometer Breathalyzer is because I saw the new invention on Shark Tank last Friday night. For the first time ever, the five Sharks, (Mark Cuban, Barbara Corcoran, Lori Greiner, Robert Herjavec, Daymond John, and Kevin O’Leary) will all be chipping in a total of $1 million to invest in what they think is going to be a great payoff. The Sharks will have 30 percent of the action.

The Breathometer is part app, part hardware. The app is needed to read the Breathometer Breathalyzer which is a small, key fob designed to plug into a phone’s headphone jack. By blowing into the Breathometer, the app reads your blood alcohol level.

For just $49.00, the new invention not only tells you your blood alcohol, but tracks your recovery process. It let’s you know when it’s safe to drive. This app can potentially save lives and prevents DUI’s.

The star of the show was Charles Michael Kim, the developer of the technology. The Sharks loved him. I will spell out why in tomorrow’s post. I have been around too long not to understand why money deals get made. I would love your comments as well after I give mine.

So far Yim is a big success story. This past March, he raised way more then his initial request on Indiegogo, the crowd funding platform. Yim’s goal was $25k. He raised $138,000 from over 3,800 contributors.

Yim is a good bet. He was the founder and CEO of Chatterfly, a start-up which was acquired by Plum District (a Kleiner Perkins Co.) who was only interested in the technology to further grow their version of the Daily Deals Business.

The Shark Tank visibility on Friday night has to be a major win win for both the investors and Yim. Seven million viewers learned about the Breathalyzer.

If a small percentage of viewers rush out to pre-order the hardware and download the app, the venture will turn out to be a whopper of a success.

Cheers!

Facebook Connected the Dots

It all started with an NBC TV news segment last night. We learned that “The Salty Paw,” a pet store in the South Street Seaport, was having its grand reopening today after the Hurricane Sandy disaster. We were elated. We decided to be a part of the celebration.

While the store was closed, store owner Amanda Zink used social media sites Facebook and Twitter to stay in touch with her customers. She felt it was important to reassure everyone that she would reopen.

Eleven months ago, the pet store was filled with 11 feet of water as Hurricane Sandy surged through the neighborhood. She watched as her dog collars and cat food cans floated out the door.

She has spent most of her time since then on the Internet. She thinks she picked up even more clients through her social networking efforts. Amanda hopes to stay in business for a long time to come.

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Amanda Zink

After we wished Amanda well, we made our way over to Dumbo in Brooklyn for an art festival. Here are some photos of the day.

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Appy Times

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I probably have more apps on my iPhone than 10 other people combined. Every time I hear about a new application, I have to have it. I have so many apps that I can’t find most of them. I could be called an app hoarder.

This week alone I downloaded People Celebrity Watch, Khan Academy, Trip Advisor, and Klooff. I should be embarrassed to say this but I love my apps. I am amazed at what they can accomplish and I’m hopeful that the innovation will continue.

I have filled all the pages on my cell phone with apps, and the rest are stored behind the scenes. I have to use the search box to retrieve any given app because I would never be able to find it on my own.

I am not alone. About 102 billion mobile apps will be downloaded in 2013, according to a Gartner Group study. Those will generate $26 billion in revenues.

Ninety-one percent of the apps downloaded this year will be free. That percentage will climb to 94.5 in 2017.

We waited a long time for these appy times. Enjoy them. Explore!

Don’t Throw Out Your Pen and Paper Just Yet

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I will never forget the day my client The Tea Ambassador asked me to get him a cup of coffee during a break at the International Home + Housewares Show in Chicago. The Tea Ambassador’s job was just what you would imagine it to be. Aubrey Franklin (yes, he was a Brit) promoted tea drinking in the United States for companies that made tea kettles. (What a surprise!)

At the time, Aubrey and I were sitting in the cafeteria area of McCormick Place in Chicago. Sporting a pith helmet and mutton chops, Aubrey was easily recognizable. I was mortified. I had just spent months promoting tea drinking with Aubrey and now he wants to drink coffee in front of the housewares industry.

I don’t remember if I actually got him the coffee but, knowing myself, I probably did. I also probably hid someplace while Aubrey drank his coffee and had a good giggle.

I haven’t thought about that incident in many years. It came back to me when I read that Evernote, the very successful digital note-taking software maker, had partnered with 3M for a line of Evernote-compatible Post-It notes, and had expanded a deal with notebook maker Moleskine. Evernote had already sold hundreds of thousands of the Moleskine notebooks.

Evernote now says there are lots of good and convenient uses for paper. “Evernote is better off augmenting than trying to replace,” said Evernote CEO Phil Libin. “Technology has a long way to go to catch up with that.”

The company has products from socks and T-shirts and the new backpacks to scanners and in-app and online stores in its mobile and desktop apps.

Evernote wants to bridge the digital and analog worlds. That may be a good thing, but then again they told me over a year ago that they loved tea. Ha!

Read all about Evernote’s new offerings here.

Ditch the Toilet for Better In-Flight Wi-Fi

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I think Americans have lost their minds. I just read a survey commissioned by Honeywell that said 13 percent of Americans would be willing to forgo a bathroom for a better in-flight wireless Internet connection.

This is what life is all about these days. Everything has to be connected. Eighty-six percent of Americans now really want Wi-Fi onboard. Nine out of 10 would even be willing to sacrifice amenities if Internet was available on domestic and international flights.

Another surprising number was that 73 percent of flyers said they want Wi-Fi for non-work purposes. They want to talk to family and friends during the flight, download music, and stream movies. No one could have predicted the importance of the Internet during flights. Most passengers complained that the strength of the Internet currently provided was only fair at best.

Honeywell is currently in the midst of developing technology that should enable Wi-Fi speeds of up to 49Mbps for airlines flying Boeing’s 787 Dreamliner, 747-8 Intercontinental, 777, 737NG, and 737 MAX. That is pretty powerful.

Wi-Fi is now available on 38 percent of US domestic flights. Delta is the leading Wi-Fi provider.

So, for better or worse, in a year or two every flight will have a strong Internet connection. Bye-bye to those quiet moments.