Digital Keepsakes

For most of my career I never liked taking a vacation from my business. Being away from the office was like leaving a teenager home alone. You never know what you will find when you return. All that changed seven years ago when I reached my late 50s. A little bell went off in my head that said, “it’s time.” Of course the Internet had a lot to do with it. I am living proof that you can travel all over the world and still keep an eye on things at home. 

India

I don’t travel without my laptop, iPhone (Line 2 for International calling), iPad, chargers, iPod, and good old-fashioned pen and paper. We tour during the day in Europe or Asia when everyone is sleeping in the United States and get back to our hotel room at night. I am then able to check in with the office and clients when business is in full swing back in New York. 

Peru

Theoretically, everything should run smoothly. The digital age has certainly provided for all the advantages of working virtually. Another digital plus is the stunning photos you get from faraway places. In the last seven years we have been to South East Asia, Eastern Europe, Western Europe, South America, Israel, and India. Later this month we are leaving for Croatia. 

Unlike most folks, I do not allow all the beautiful photos we have taken to be hidden in some drawer or closet upon our return. Thousands of photos are constantly being displayed on a designated HDTV screen in our office, or on digital photo frames at home. My husband Eliot is known to snap as many as 9,000 photos on trips. Of course, he has a professional Nikon camera and some kind of gizmo that allows him to exercise his trigger finger. He then spends weeks editing the photos for display. 

Thanks to my girl friend Ruth Greenberg, (we usually travel with her and her husband Howard) the photos taken on these trips have been elevated to a new digital level. She has artistically taken the pictures from each trip and turned them into custom made digital photo albums that look like professionally published coffee table books. Each page is designed to look like a separate masterpiece. The brilliance of the colors, the shapes of the photos, and the structure of the layouts look as if they were published by National Geographic. She has done a wonderful job over the years and we appreciate these keepsakes. Lately Eliot has taken his turn and was responsible for the Israel and India books. Our photo books are displayed in my living room and remain wonderful to look at no matter how many times we view them. Digital publishing is an amazing feat. 

Paris

There are many publishers of digital photo books, but the ones most popular are Shutterfly and My Publisher. These companies were created because people wanted to share their memories and experiences with others. The evolution of the digital camera has made it easier to accomplish this. Millions and millions of Americans have made digital photo books over the last few years. These companies also offer storage, personal and public sharing sites (if you just want to keep your books and photos online) video capabilities, greeting cards, stationery, scrapbooking, and, of course, prints and posters. 

India

Please let the DigiDame know if you have any questions

India photo spread

about working away from the office or capturing your travels digitally. If I can’t answer you, I know plenty of people who love giving their advice and expertise.

 

Invention Hunters on the Food Network Starts Tonight

Steve’s biggest fan club.

The staff at my New York coop is so excited today.  The guy who often stays at our apartment, the guy who often has packages arriving for him in our name, the guy who calls all of the doormen by their first name, the guy who frequently appears on Dr. Oz and The Today Show as the “Innovation Insider,” is going to be one of the most talked about people in the world of innovation today and maybe for a long, long time.  Starting tonight and for the next six Monday evenings, Steve Greenberg will be hosting a new TV Show on the Food Network along with Patrick Raymond called “Invention Hunters.” 

Steve and Patrick

Produced by Lucky Dog Films, “Invention Hunters”  is exactly what I talk about in my blog posts every day.  The series is all about innovation, entrepreneurship, ambition, determination, start ups, desire, marketing, guts, and even reinventing yourself by taking risks.  The Internet plays a big part of this TV series because a lot of what is being done is made quicker, faster and better by knowing how to use it. Steve and Patrick travel across country searching for the next great food gadgets.  In many ways, “Invention Hunters” is no different than a lot of the successful reality series like “American Idol,”  “The X Factor,”  “Shark Tank,”  “House Hunters” or even “House Hunters International.”  Steve and Raymond scout for the most promising kitchen inventions, they pick three for every show, they eliminate two, and then they bring their selection to  Swerve Inc., for assistance in presentation and packaging and then finally to Lifetime Brands, a sales and distribution company for the final analysis. 

At the Lifetime Brands, the chosen inventors make the pitch themselves as to why their food gadget should be on retail shelves across America.  Steve and Patrick along with the inventors wait in the lobby while the executives of Lifetime Brands decide if they will agree to distribute the product.  The anticipation is nerve racking.  Even the audience at home watching get emotionally involved because if the product gets accepted it will change the lives of these inventors forever.  There is a little bit of all of us in these segments. That is why this series is probably going to get picked up after the first six episodes.

The storyline of “Invention Hunters” is actually what the American public wants today—a way to reinvent themselves. The show gives hope that there is always a new chapter of our lives waiting to be explored. What I loved most about the preview that aired last night was what one of the inventors said when he didn’t get picked. “I will see my invention through till the end. I will make it happen. This is my passion. I can’t wait to get up in the morning to do one more thing that will make my gadget a success.”   How many of us feel exactly the same way. My guess is very few. 

To catch the fever, be sure to tune into “Invention Hunters” tonight at 9pm on the Food Network.  By the way, Steve Greenberg had no idea that I was going to write about him today.  I didn’t know it myself until I sat down to write today’s post for DigiDame.  Then I remembered the inspiration I felt from each of those inventors that Steve and Patrick met.  I also thought about the people who appear on “Shark Tank.”  You may think reality shows are fake but one thing is for sure, the inventors are real.  They are so real that they motivated me one more time to try something new.

Mother’s Day is Very Different in the Digital World

This morning I received five separate texts messages from male friends wishing me a Happy Mother’s Day. Last night I celebrated Mother’s Day by Skyping with friends in Israel, Holland and Italy. Later today my godson from Manila will call me on Skype with his family. I did FaceTime with nieces and nephews a few times today.
 
Early this morning I researched and posted 15 suitable messages on Facebook and Twitter for clients. The big story of the day is digital wallets. More about that in a future post. I also had to make time to write this blog post.

I received several electronic Mother’s Day cards this afternoon and two off-color videos from childhood friends. When I opened Twitter and Facebook, I read another 25 or so Happy Mother’s Day posts from online friends.

The digital experience didn’t end there. Things got much heavier when my daughter Whitney showed up for brunch. We talked about her new “user experience” assignments, new apps, my blog, her blog, Eliot’s newly created electronic Shutterfly photo book from our trip to India last year, what books we recently read on our iPads and Kindles, Viddy and Socialcam video editing, why I can’t ever remember how to use certain technologies and should I buy an ultra book vs a netbook when my laptop at home blows. Still waiting for a flash solution on my iPad.

In addition to the most gorgeous bouquet of flowers, Whitney handed me her real gift spelled out inside an adorable greeting card in scripted with my first dog’s name, Gucci.  First she wrote a few personal things and then detailed the gift she knew would please me the most.

“I want to help you with DigiDame. That is why my gift to you is optimizing DigiDame.Together we will be installing sharing services, blog roll, Disqus comments, recent comments plug in, popular posts plug in, tweet wall, archives, contact page, tags/categories, and reading list.”

I teared up. She knew how much I wanted and needed the help. I rely so much on our tech whiz at HWH that it felt so good to have additional reinforcements. Whitney spent a few hours optimizing DigiDame so take a good look around. We talked about all of the improvements and what I need to do to get a much larger audience. I have my work cut out for me but I had the most rewarding Mother’s Day ever. Other mothers may have spent the day eating heart shaped pancakes and parading around town with their corsages and sparkling new jewelry. I got what I needed the most, the ability to stay in the digital game a little bit longer.

SHARING VIDEOS PREDICTED TO BE THE NEXT BIG TREND IN SOCIAL MEDIA

Unless you were hiding under a rock a few weeks ago, you had to have read that Facebook bought a smartphone photo-sharing app called Instagram for $1 billion in cash and stock. It made page one news in The Wall Street Journal and The New York Times. Every TV news station covered it. What made the story so remarkable was that Instagram is a two-year-old San Francisco-based company. Yes, just founded two years ago and it was bought for a record breaking sum. That is why the Internet is so sexy and appealing to everyone who understands the dynamics of the digital world. This little baby company came up with the concept of an easy way to snap a photo, chose a filter to transform its look, and then use Instagram to post it on Facebook, Twitter, or Tumblr. 

Facebook immediately saw a synergy between its business model and what Instagram was all about. At the end of last year, Facebook reported that 250 million photos a day were being posted on its platform. In its SEC filings, Facebook also noted that its members spend nearly one-fifth of their time browsing other people’s photos. Instagram was a natural and most desired fit. 

Mobile apps like Instagram are aimed at people of all ages, but I personally feel that every parent or grandparent should download the app so you can share more with members of the family and friends everywhere. This is a wonderful and fun way of keeping in touch. Now, get ready for something brand new. Internet forecaster Gary Vaynerchuk is predicting that video sharing is the next big thing. It’s also a natural. Gary is the one who predicted that Facebook would buy Instagram.  Now Gary is saying that YouTube is going to buy Viddy or Socialcam because those apps allow users to shoot or capture a video, edit it, and privately or publicly share it with the world at large. Both apps upload to Facebook, Twitter, and YouTube. Gary is quick to point out that what Instagram did for phone-shot photos, Viddy and Socialcam are going to do for videos. 

Consider yourself well informed after you click on Gary’s video blog called The Next Wave, which appears on The Daily, the first of its kind national news publication built exclusively as an application for touch screens and emerging digital platforms. The Daily is currently available on the iPad, iPhone, and select Verizon Samsung tablets. 

http://www.youtube.com/watch?v=SpahiDOwUMs

Pop Goes The Weasel *

Every day I get a call from someone seeking advice on how to successfully bring his or her brilliant product or service idea to market. I know they are calling me because I have been around innovation for 45 years. However, the truth is that the answer should be coming from them. People feel that just because they have a brilliant idea they get to sit back and let everyone else figure out how to make it a success. 

Guess what? It doesn’t work that way. The venture capitalists and angel investors are not giving one dime to those who don’t have proof that there is a market for their idea and how they are going to make a profit from it. 

Do yourself a favor. Watch Shark Tank on TV. Don’t tell me reality TV is fake. We’ve all heard that before and have our own opinions about the level of realism on these types of shows. That is not what I am talking about. I want you to listen carefully to the questions The Sharks ask: 

1-What is the valuation of your company and how did you arrive at it?

2-What is your profit margin? 

3-How many of these did you sell? 

4-What is your cost for making these products? 

5-How much of your company am I going to own and at what price? 

6-Who is your competition? 

7-How much of your own money did you invest? 

8-What money do you live on? 

9-Who is this product for? 

10-How are you reaching that market? 

The bonus question always is: What part of this idea is patented or trademarked and can you get ripped off? 

Mark Zuckerberg

Jack Dorsey

These are  the “tough to answer” questions you are going to get. If you can’t answer all of these, then go back to your day job and rethink your idea. I am not being mean for the sake of being mean. I want you to wake up to the real world. While you may have read that Mark Zuckerberg of Facebook and Jack Dorsey of Twitter just came up with concepts and didn’t have any answers to the questions I just asked you, think again. There are Sharks questioning their every move, every day. 

You have to know how to filter the stories Hollywood feeds you. Understand what is real and not. And you better be ready for the fight of your life if you call me or anyone else with your brilliant idea!

*  http://www.straightdope.com/columns/read/1314/what-does-pop-goes-the-weasel-mean

 

 

 

DIGIDAME IS A TSA PRE-CHECK TRUSTED TRAVELER

I am writing this post from the American Airline’s D49 Gate at Miami International Airport. It is 6:41am. For the second time, my husband Eliot and I skipped the usual 45 minute security line because we belong to the Transportation Security Administration (TSA) Pre-Check Trusted Traveler Program. We no longer have to wait on endless security lines that usually adds panic to our forever trek from the check-in point to the New York bound gate at the end of the terminal. Ever notice that most flights headed to NY are relegated to the furthest gates?

The pre-check program is very important to us because we usually take an early morning flight out from Miami to NY. That means getting up at 4am to shower and do all of the morning rituals in less than an hour. We are out the door by 6 and at the airport by 6:30 for a 7:30 am flight. Not a minute to spare.

The TSA Pre-Check is one of the most wonderful results of the digital revolution. You are pre-screened once you opt-in online. No more removing shoes, laptops, toiletries and lighter outer clothing.  I feel like we are “Forward To The Past,” pre 9/11. There is a special security line for the Pre-Check passengers. You walk right through while everyone else is giving you dirty looks, especially the First Class passengers who are not happy about being upstaged and are clueless about this program.

We also belong to the Global Entry program. For $100 you can fill out a form online, then subordinate yourself to an in-person interview where you get finger printed and have your photo taken.  If you clear the screening, you receive an identity card and a sticker on your passport that allows you expedited clearance at customs when you enter the United States.

I was so nervous for my interview. I didn’t know what they were going to ask.  I rehearsed the “Pledge Of Allegiance” and “The Star Spangled Banner” many times the night before. I memorized the list of Presidents of the United States and who was serving in the current administration. The interview was nothing like that at all. They asked some basic questions and I signed a few documents. I did get extremely nervous when the electronic scanner could not capture my fingerprints. I had to try about 10 times, which required me washing my fingers with hand wipes, powder, and tissues. It was so embarrassing and brought up old childhood memories of me thinking I was really from another planet.  Then another police officer came to my rescue when he discovered that my name was spelled wrong on the application which had stopped the process. Whew, maybe I am human.

David Pogue

I could go on and on about the virtues of both programs, but the digital genius of The New York Times,  David Pogue, did a blog post about this last week.  You should give it a read.  http://pogue.blogs.nytimes.com/2012/04/27/zipping-through-airport-security/

No one explains it better than Pogue.

STYLECASTER LEADING FASHION INDUSTRY AS DIGITAL PIONEERS

If you think that Vogue, Marie Claire, WWD, and Elle rule the fashion world, think again. The Internet has changed all that. For the last few years, the generation that is wearing all the trendy, tight fitting, and transparent clothes,is turning to StyleCaster.com as their fashion source. That is not to say that the other fashion magazines are not as relevant. I am just letting you know that StyleCaster is most talked about by the best selling and notable designers, as well as the fashionistas, because of its cutting edge ways of presenting the news. No other fashion publication can keep up with StyleCaster because the owners are digitally oriented and are employing all the latest technologies.

Today, StyleCaster has 2.5 million unique monthly visitors. However, the company says it reaches more than 10 million people on a monthly basis and has partnered with more than 50 top-tier advertising partners since its launch in 2009. 

Ari Goldberg

Ari Goldberg, CEO of StyleCaster Media Group, along with his brother David, Chief Marketing Officer, used to be relegated to the back of the runway shows when they first co-founded the company. Today, they sit in the front row next to Anna Wintour and The Project Runway cast. They are constantly being talked about in all of the publications that cover the Internet (such as The WSJ, Tech Crunch and Mashable) because they are the first to adopt new technologies in both editorial and digital practices. From day one, they owned video production facilities and were shooting original editorial content in-house, as well as from the runway shows. No one else was doing that. 

Before starting StyleCaster, Ari was Vice President of Strategy and Business Development for LeBron James and LRMR Marketing. He was also Director of Business Development for Steve Stoute at Translation Consultation + Branding Imaging. He co-founded  Sociocast Networks and was instrumental in the founding of Last Pictures, Qwiki, and SaveFans. David worked at CNET, a leader in digital technology, and at the major brand, Theory. 

David Goldberg

The two brothers are constantly marrying the editorial world with social media. Just a month ago they announced another editorial breakthrough. StyleCaster launched the first platform where readers, on a worldwide basis, will now have the opportunity to engage with everyone from bloggers and thought-leaders, to designers and retailers. The in-house editorial content from the StyleCaster staff will now be featured on News.StyleCaster.com and BeautyHigh.com. The content from the public will be prominently ranked by popularity. As many of you know, that is a huge trend in social media. StyleCaster will also introduce the proprietary “Love” button – a one-click tool that lets StyleCasters support the contributions of their fellow community members. Every “Love” brings a submission closer to the top of StyleCaster.com.

StyleCaster’s community members will be able to: 

  1. Share photos
  2. Share links to articles and products
  3. Share the ‘Love’ with StyleCaster’s proprietary “Love” button 

StyleCaster recently raised $1 million in its Series A-1 Funding in November 2011. The bridge round, which included Zynga’s Owen Van Natta, raised StyleCaster’s funding up to $5.5 million since its Series A round in 2009.

WHO ARE HUGH?

Meet Hugh MacLeod. He is well known in the digital world with 36,000 followers on Twitter. I wanted you to meet him because much of what he says applies to people of all ages. Hugh is a cartoonist, a blogger and author. Most of all he is a realist. He talks about things most of us are afraid to surface or even seriously think about.  His company, gapingvoid, is a weblog where his illustrations spread messages, inspire people, help businesses kick butt and support causes. He was blogging long before anyone actually knew what a blog was.The reason why Hugh is often referred to as a digital guru is because he used the Internet to achieve creative freedom. 

Hugh often says that the Internet allowed him to get out of the corporate world which was more about internal politics and less about true creative ideas. For years he was stiffled, sufficated, stressed by the suits. Then he met up with Jason Korman, an entrepreneur who can spot trends before they actually happen. Both men became fearless pioneers on the Internet with a new concept called gapingvoid, a multi-level platform that encourages others to find their voice and learn ways to express it. Hugh has written three books about lifestyle and business topics. His latest one is a love letter to blogging.

As an artist, he wants his work seen and heard. He doesn’t want gatekeepers to stand in his way of reaching out to the community he adores. “If  blogs exis­ted back when I was a kid,” he writes, “a lot of my crea­tive peers wouldn’t have given up their dreams in order to go do some bill-paying govern­ment job. And what’s true for artists is also true for ANYONE who gives a damn about their work. Too many voi­ces, lost unnecessarily.”

   

THE DOUBLE LIFE OF AN AUDIO BOOK JUNKIE

Living the life of a person who listens to audio books from services like Audible is very multi-dimensional. No longer do I read a book in isolation. I remember so many times in the past, when I was reading a printed book that I loved, I just wanted to hug it all the time. I hated when I finished reading it because that meant we would part forever. I would place the book on a shelf near me and blow kisses to it once in a while. I would call friends and sometimes strangers to see if they read the book so we could talk about it.  Then I joined book groups because I wanted to share what I had read with others.  I really didn’t like most of these groups because they were usually made up of people I knew or friends of theirs. We usually spent more time discussing everyone’s life then the book. So then I joined a more serious book club. The heated debates were so violent I feared for my life (not really but it sounds good). There was one bitch who screamed so loud and pulled at her hair with such force that I thought she was going to split in two. The fact that she downed five or six glasses of wine didn’t help either. 

I just didn’t want to be victimized. Live book clubs were supposed to be intellectually stimulating experiences, not bully fights.  I decided after five or six of these face-to-face gatherings, that all of my future interactions would take place online. I joined two online discussions  groups through publishing houses, but shortly discovered that many of the participants disappeared in a day or two. I really wanted a community where there was a sense of commitment and lots of related services. 

I don’t remember how I found Audible but it must have been through one of their advertisements. They offer a 100,000 plus titles (every genre imaginable) as well as radio shows, podcasts, stand-up comedy and recordings from captains of industries that cover culture, politics, business and entertainment. The narrators, many of them famous actors or the authors themselves, just don’t read word for word, they provide vocal inflections. You hear a giggle, a deep breath, a pause, an accent or a cough that enhances the experience and confirms that you are totally realizing the essence of the book.  That first exhilarating experience happened to me when I listened to James Michener’s South Pacific on an audio cassette in my car. I had a long three hour drive and I didn’t want the trip to be monotonous. I picked a book that I wouldn’t ordinarily read in print. The three hour trip felt like three minutes because I had never experienced Michener before. Listening to descriptions about faraway places and the adventures of getting there, were beyond anything that I had ever imagined. I felt like a whole slice of life was given to me on a silver platter. 

I also love that I can now discuss my books 24/7, 365 days a year on Audible. I always have someone to converse with on my terms. Most audio book clubs offer message boards, discussions with authors,  reviews,  a list of books you’ve bought, what you wish for, new entries, a gift area and instructional videos on how to get started.  I feel like I am part of a club that has been tailored just for me. I can pay monthly or annually and I even get credits for buying books. Sometimes I feel like they are giving me more books for free than I actually purchase. 

Lately I have done the unthinkable.  I buy an audio book from Audible and I then buy the same book for my iPad as well.  I love listening to the book, then searching on my iPad for the parts that I want to repeat to others. I underscore in yellow and use the electronic book marks for searching purposes.  I am just one of those people who likes to share interesting thoughts with others.  I recently listened to Steven Tyler’s, “Does The Noise In My Head Bother You?”  What an odd choice for conservative me?  Not at all. I am thrilled to hear all about the behind the scenes life of a rocker and the risks he took. I love the part when he was jumping on a trampoline in an outdoor Connecticut activity center after hours.  All of a sudden the owner appeared and asked him to leave. He explained that he was letting off steam before performing in a concert that night. The young owner invited him back to his house, not too far away. They were drinking a few beers when the guy’s father showed up. Paul Newman walked in with a racing friend. Tyler was blown away. The young owner was Scott Newman. He spent the next hour or two trading entertainment war stories. He couldn’t believe that he was in the presence of a legend. He described the situation with such surreal detail and such excitement. I was glad I heard it in the spoken word.  The 16 hours it took me on the treadmill to hear Tyler’s entire book was extremely enjoyable.  At the end of each session, I felt a sense of renewal. His life was so foreign to me that it forced me to think about my future in a way I never thought possible.

 

MY DIRTY LITTLE SECRET

I have to admit this in the first line of my post. I listen to audiobooks. I listen to them on my iPhone, iPad and iPod, whatever device is accessible at the time.  It has changed my life. I never would have experienced James Michener, Mark Twain, William Faulkner, F. Scott Fitzgerald, Walter Issacson, Stephen King and lately, Joyce Carol Oates, if I didn’t belong to Audible and other audio book clubs. You can poo poo me all you want. I can hear you now, “There is nothing like sitting down with a book and reading it yourself page after page.”  Let’s not get into a discussion about printed books versus eBooks at this time. We can save that for another discussion.  Yes, reading a book with your own interpretation and visual sense is a very satisfying and rewarding experience. I still read books and I also read several newspapers each day (okay maybe peruse). Also, six online blogs (Huffington Post, Mashable, AllThingsD, The Daily Beast, CNET, Tech Crunch) and countless news, entertainment and specialty magazines. There isn’t enough hours in the day to cover all this, do my job, shower, dress, make phone calls, see friends, exercise, watch TV or a movie, read and post on Facebook, Twitter and LinkedIn.

However, there is always time for an audiobook. I listen while I am on the treadmill (yes I know it doesn’t show), in the car, the subway, on a flight to wherever, waiting for my doctor, a business appointment that is always late, in the middle of the night when I can’t sleep, when I knit, on the beach, in the park and during long walks. It is just marvelous. It is a different kind of experience than reading the book yourself. Frankly, I think you capture more. You hear stuff your eyes can’t capture, especially from the authors who read their books themselves. I remember when I listened to Harry Markopolos reading “No One Would Listen, A True Financial Thriller.” That was his book about trying to get the Securities and Exchange Commission (SEC) to take a meeting with him so he could expose Bernie Madoff. I almost fell off the treadmill when I listened to the part about his paranoia that Bernie was going to have him killed. He bought a gun, barricaded his home and was always on the lookout for thugs.  I was laughing a little too much. What was very serious to Harry was somehow humorous to me, since we all know that Harry was not even on Bernie’s radar screen most of the time. I don’t think you could have picked this up through the written word. Maybe, but it was pretty remarkable hearing Harry describe his emotions.

I also don’t feel I would have grabbed the highs and lows of what Joyce Carol Oates describes in her book “A Widow’s Story,” the immediate experiences of widowhood. I felt her 13 months of pain, anguish, terror and depression. Very few authors write like Oates. She describes peeling an onion like an exhilarating experience. You don’t want to miss a word. I tried reading her in the past, but didn’t have the patience to comprehend what she had to offer. I can do it now because I’ve learned to appreciate her every word. I was so involved in her story, that I got very upset when I found out that she had remarried  13 months later, but had left that out of the book. Her publisher defends her in a story in the New York Times, saying that her subsequent life had nothing to do with what she went through after the death of her husband, Raymond Smith. Hmmm!

I can go on and on about the virtues of listening to an audio book, but I have gone way beyond the limits of how long a blog post should be. Tomorrow I will tell you about the intricacies of belonging to an audio book club and other personal experiences I’ve had listening to James Michener and even,  I hate to admit, Steven Tyler.