Monthly Archives: April 2015

Technology Kills 

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My friend’s father, a big time judge, died when he couldn’t get his iPhone to work. He mastered the iPad, but at 87, for some reason, his new iPhone was giving him trouble. He tried to work it for days. One night he told his wife, “I will never get this thing.” He had his dinner, went to sleep and never got up.

When I heard this story I thought to myself, “I can totally relate.” Not that I think I’m going to die, but I actually felt the Judge’s exasperation. We all get challenged by technology from time to time. If the Internet goes down, or I lost my passwords, or even if I can’t check-out of an online store, I get so frustrated. The out-of-control sensation really makes you feel like you are on the outside, looking in. You feel totally disconnected. I wonder if the judge felt so overwhelmed that he just gave up? 

I just wanted to share that story with you. Don’t give up. Call on someone to help you, I do that everyday.

News not to miss.

GoPro’s CEO makes $284 million a year. That’s four times as much money as Apple’s Tim Cook. Click here for the Mashable story. 

The Whitney Museum moved downtown in NYC. The video illustrations in the NY Times are cutting edge. Click here.

How Meryl Streep is Using Her Own Money to Combat Ageism and Sexism in Hollywood. A Vanity Fair exclusive. Click here. 

Largest Picasso painting in the world is getting a new New York City home. Nothing is forever. For the Mashable story, click here.

On a personal note.

Introducing the other H in HWH PR. Stanley Hochstadt, a prince of a man. It’s been years since we’ve seen each other, but I still feel close to him. I just became friends with him and his wife Sandy on Facebook. Thank you social media. 

  Sandy and Stanley Hochstadt 

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Photos From Williams McCall Event 

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Gallery owners Dawn McCall and Gail Williams with artist Rubem Robierb. 

  

Weatherman Sam Champion, husband of Rubem, with one of the guests.

  

Bachelorette star Josh Murray representing Enduring Hearts charity. 

  

Josh’s aunt and uncle, the Feldman’s of Miami. 

  

The Rubin’s and the Levy’s. 

   

       

Rubem’s heart paintings

Other guests 

  

     



   

     







Email Works, No One Talks 

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I may have mentioned this already, but I can’t emphasize this enough. No one in the workforce uses the telephone anymore. Everything is done through email or text.

The press will never answer their phone if you call them. If you have their cell number, maybe. But the usual course of action is through the written word. 

Talking is just passé. Younger people feel it just takes up too much time in the world of the Internet when everything happens at record speed.

A case in point is the event I just worked on.  My client is the Williams McCall gallery. They are having an opening Saturday night for artist Rubem Robierb’s Heart Series. Rubem is married to weatherman Sam Champion.  

Josh Murray (ABC’s The Bachelorette) will be making a special appearance at the event. I scored a big hit in the Miami Herald by working the emails. The female writer saw my media alert which I sent out several times. She asked me questions a few times, all by email. I made sure I promptly answered her. I didn’t take my eyes off of my incoming emails for many hours. 

Bravo!  We made it into the Miami Herald. They announced the event in their calendar section. Below is the editorial hit. Below that  is the press release I issued. I also sent a few media alerts announcing Josh Murray’s appearance.

If you are in Miami, you’re invited.

 

 

CONTACT:        Lois Whitman                                  

HWH PR                       

PHONE:            917-822-2591

E-MAIL:            loisw@hwhpr.com

Artist Rubem Robierb’s HEART Series 

Exhibits at WILLIAMS MCCALL GALLERY

110 Washington Avenue

 

Saturday, April 18th at 6 pm to 9pm

 

(Many Notables Expected to Attend)

 

 

Rubem Robierb And Husband Sam Champion 

 

 

MIAMI BEACH, FL – March 19, 2015 – Rubem Robierb exhibits his HEART series to the Williams McCall Gallery South of Fifth.  The opening reception is open to the public on Saturday, April 18th at 6 pm.  The exhibit will run until May 7th.  The exhibition will benefit Enduring Hearts whose mission is to increase the longevity of pediatric transplant recipients.

 

With HEART, Robierb strikes yet another nerve in contemporary American society by showcasing the fact that human emotion often gets transferred to a plethora of external communicative objects like signs, emojis, words and symbols. The heart holds such strong emotional, symbolic value and when juxtaposed with everyday signage and phrases, the underlying power of each emotion emerges more evident. The outcome is a collection of ironic, edgy, political and critical artworks that display Robierb’s personal vision of the world. Both opulent and sophisticated, Robierb’s artistic vision creates dramatic metaphors that highlight the swift changes in our culture and incites the viewer to reflect on the both universal and deeply personal question of what is love.

 

Robierb’s body of work carries an innate connection to the pop art movement referencing Warhol’s two-dimensionality, visual strength and use of repetitive figures. As with Warhol, Robierb utilizes a simple, almost naïve sense of figurativeness to convey powerful messages to the beholder, which also aligns him with a contemporary artist like Banksy. Although not as politically loaded or motivated as Banksy, Robierb successfully captures the beholder’s attention compelling the viewer to extract the underlying message of the artwork – a particularly powerful trait of Robierb’s art. Robierb’s use of the hearts in this show and the butterflies in his previous Bulletfly Effect Series also builds a strong alliance to Damien Hirst. Robierb’s use of nature and biological elements generate a strong visual representation of nature versus manmade metaphors.

 

Rubem Robierb was born in the Brazilian state of Maranhão.  Four years ago, he moved to the United States to further develop his artistic career.  He lives between New York and Miami, where he has his own studio.  His works are represented in collections and galleries in New York, Miami, Santa Monica, Los Angeles, Atlanta, Milan, Paris, Monaco and Zurich.

 

If you no longer wish to receive emails regarding HWH Client News, please reply with “REMOVE” in the subject line and you will be removed from all of our press lists.

Thumbs Up 

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Image: CNET

 Image: Zigmag

Manicurists are going to love this.

Researchers at MIT Media Labs are busy developing a thumbnail-mounted, (U.S. quarter-sized) trackpad which is operated by the index finger on the same hand. It’s called NailO and consists of a battery, capacitive sensors, a microcontroller, a Bluetooth radio chip, and a capacitive-sending chip. 

I’m always looking to amaze you. It’s mind-boggling to think of all this technology packed into such a small space. Many tech publications are writing about the NailO because of its size and capacity.

NailO is user-friendly. You no longer have to be concerned about freeing up your hands to pick up a smartphone or controller. All you will have to do is tap your thumb with your index finger. The command will be sent

The NailO will also be useful when you don’t want to be rude by swiping your smartphone in the company of others. Now you can  subtly tap your thumbnail with your index finger to quickly send a message, 

The MIT researchers are also working on a detachable decorative top membrane to match the user’s outfit. This is a whole new dimension in wearable technology.

Read more about the NailO on Zigmag.com and CNET. 

Your Meds And Too Much Exercise Can Cause Gum Disease And Tooth Decay 

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No one can accuse me of doing too much exercise. Here I am on my daily morning stroll. Nice and easy. 

For the last few weeks, I have been working on a marketing campaign for Waterpik, my client. It’s all about why certain people have bad gums and tooth decay. 

I wanted to alert you about this ever increasing problem. Many of us are taking certain medications that are causing us to have a decrease of saliva in our mouths. This is called dry mouth. It is also commonly found in those who strenuously exercise (fitness fanatics, athletes). Drinking lots of water does not help.


Why does a dry mouth cause such problems? Saliva has high levels of oxygen, which helps to keep the bad anaerobic bacteria at bay. Saliva is also a natural cleanser that helps wash unwanted debris and bacteria away. If you mouth is dry due to meds or exercise, it becomes a breeding ground for all kinds of problems. 

 

It is obvious that you are not going to stop taking your meds, and athletes are not going to stop working out and playing sports. Therefore, it is recommended that you should do everything you can to improve your dental hygiene regimen. Make sure you remove the debris and bacteria that could be lurking deep between teeth and below the gumline. 


If you have dental problems, let me help you get the Waterpik® Water Flosser. It is ideal for getting rid of debris. I have wanted to make this offer for a while but now I have some inventory. All you are going to have to do is write a review for me. 


Just so you know, the Waterpik® Water Flosser has precisely controlled pressure and pulsation settings that remove plaque bacteria and improve gum health. It also features a new pulse-modulation technology that provides enhanced gum stimulation. The action of stimulating and massaging the gums may stimulate saliva production and alleviate dry mouth in addition to removing the bad bacteria. 


It doesn’t matter if you think this is a self-serving commercial. Save your mouth. This is a limited offer, so act fast.  

Miami Beach very early in the morning.

     

 

A Shower That Recycles Water

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I am probably one of the worst offenders for wasting water. I take very long showers. I find it very therapeutic. It’s my mediation and thinking time. I feel renewed when it’s time to get out. Frankly, I cherish this special time of the day.

I have to admit that I feel pretty guilty about wasting all that water lately, especially when I have been constantly reading about the drought in California  and other western States.

That’s why I took a keen interest in the OrbSys Shower that reportedly saves more than 90 per cent of the water and 80 per cent of the energy one normally uses while washing. It’s the same  principle as when the astronauts go into space for years without a fresh supply of water. They wash and drink from recycled water.

Swedish industrial designer Mehrdad Mahdjoubi developed a high-tech purification system that recycles water while you wash. It’s called a closed loop system.  He explains, “Hot water falls from the tap to the drain and is instantly purified to drinking water standard and then pumped back out of the showerhead. As the process is quick, the water remains hot and only needs to be reheated very slightly.”

The OrbSys shower is constantly recycling water. You use about five liters of water for a 10 minute shower  it is estimated that a regular shower uses 150 liters of water. 

The showers have to be professionally installed. It’s worth the savings. I call this a pretty nefty idea. Read more about the OrbSys in the Smithsonisn magazine.

OrbSys shower recycles water as you wash

No compromise on water pressure

   

 

Images: CNN

Let Me Paint You A Picture  

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 Image: LifePaint

I will do anything to make bike riding more safe. I know too many people who have gotten severely hurt over the years. There is one road in Miami, the Rickenbacker Causeway, which is known for way too many deadly bike accidents, yet thousands keep riding over it everyday. 

 

Image: Flickr

One of my friends on a bike got wacked by a car door which suddenly opened on the streets of Manhattan. The door knocked him to the ground. It was nighttime and the driver swears he never saw him. Another friend got sideswiped by a truck in Malibu Canyon, Los Angeles, when he was going around a bend. The truck driver said he never saw him even though he was right in front of him.

Luckily, both friends survived these terrible accidents. I know of others who were not so lucky.  If only there were ways to reduce the risk for serious bicyclists. I recently heard of one solution called LifePaint.  

It’s owned by Volvo, the car company. All cyclists have to do is spray their clothes and bicycles with this peculiar paint. Watch the video posted above. The goal is to make bike riders easier to see at night. LifePaint an invisible reflective spray that glows under the glare of a car’s headlights. It’s perfect for helmets, bicycles, shoes, backpacks, etc. The paint is transparent so you don’t see anything unusual. Plus, there is no residue so you can’t feel it either. You should be able to buy LifePaint at local bike shops. 

More info can be found in Gizmag.com. I would like to know if any of you have heard of LifePaint?  How safe is it? 


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A Digital Walk In The Park

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It still amazes me that we can all take photos one minute and post them online to our friends the next. The video and photos below were taken just a few hours ago when Eliot and I went for a stroll in South Pointe Park, steps away from the entrance to our condo in Miami Beach. We saw some pretty amazing things today, a group of friends practicing tightrope walking over water to a bride and groom who just got married on the beach. Awesome! 

   

      

          

     

Vein Viewer

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 Image courtesy www.christiemed.com

In the last few years, I have had several friends who almost lost the use of their arms forever after errors were made when they received intravenouses. They truly suffered. Their arms blew up, turned black-and-blue and were filled with excruciating pain.

For some reason, doctors or nurses missed their veins. In one instance, a needle was mistakenly inserted into a muscle. In the second case, the needle fell out of the vein and the fluids circulated in all of the wrong places.  And In the third case, my friend got a terrible infection after a physician’s assistant poked her too many times. 

That is why I took particular interest when I heard of an invention that takes the guesswork out of trying to find a vein. A Memphis-based company, Christie Medical Holdings, “designed a device that can locate veins inside a person’s arm using a harmless near-infrared light.”

It’s called the Vein Viewer. The company’s website says it uses an infrared light “to look under the skin which then projects an HD image of the veins onto the surface of the skin. It can find veins up to 0.4 inches or 10mm deep. The light detects hemoglobin in the blood and then instantly illuminates the intricate network of veins.”

It’s almost like a roadmap. Little chance for error. Watch the video demonstration. For more information, read Industrytap.com.