Kick The Shit Out Of Option B

Over 1000 people, mostly women, showed up tonight at Miami Dade College where Sheryl Sandberg, COO of Facebook, talked about her life after the sudden death of her husband Dave two years ago. Her new book, “Option B: Facing Adversity, Building Resilience, and Finding Joy,” is all about “building resilience and moving forward after life’s inevitable setbacks.”

Mitch Kaplan, founder of Books and Books, an independent book store chain in Miami, introduced Sheryl.

Miami Herald columnist Ana Veciana-Suarez and Sheryl Sandberg. We learned that many years ago, Ana was in the same position as Sheryl. Her husband died from a heart attack at 37 years old and left her with five children. The audience gasped when we found out. Two women giving hope to others.

 

Sheryl wrote the book with Adam Grant, a psychologist at Wharton, who told her there are concrete steps people can take to recover and rebound from life-shattering experiences. “We are not born with a fixed amount of resilience. It is a muscle that everyone can build.”

That’s how Sheryl named her book. She said that soon after Dave died, her son had to participate in a father-child activity at school. She freaked. “I want Dave,” she cried to a male friend on the day of the event. The friend replied, “Option A is not available. I promise to help you make the most of Option B.”

The audience was made up of mostly women in their 20s and 30s.

The price of admission included one book each.

Sheryl was born and raised in Miami. Her parents still live here.

Our good friend Elaine Bloom is very close to Sheryl’s parents. She sat in row three and tried to get us to sit next to her. She saved two seats but too many dignitaries showed up. We could see and hear everything from the back of the room. Personally, I enjoy watching the audience as much as listening to the speakers.

I listened to the book on Audible, all 10 hours of it. While I listened to Sheryl’s words on my iPhone, and then again tonight when Miami Herald columnist Ana Veciana-Suarez interviewed her, I couldn’t help but think of all the people I know who could benefit from the advice being dispensed in this book.

Sheryl carefully explained, “There is a broad range of people who have to overcome hardships including illness, job loss, sexual assault, natural disasters, and the violence of war. Their stories reveal the capacity of the human spirit to persevere . . . and to rediscover joy. We all live some form of Option B. This book will help us all make the most of it.”

Image of Sheryl and Adam from Forbes Magazine


Bios from Forbes magazine and Wikipedia 

Sheryl Sandberg 

Sandberg is the chief operating officer at Facebook and a former vice president of Global Online Sales and Operations at Google. Her last book, Lean In, was a bestseller and started a global movement about women in the workplace. She serves on the boards of Facebook, the Walt Disney Company, Women for Women International, ONE, and SurveyMonkey.
In 1987, Sandberg enrolled at Harvard College. She graduated in 1991 summa cum laude Phi Beta Kappa with a bachelor’s degree in economics and was awarded the John H. Williams Prize for the top graduating student in economics. 
While at Harvard, she co-founded an organization called Women in Economics and Government. She met then-professor Larry Summers, who became her mentor and thesis adviser. Summers recruited her to be his research assistant at the World Bank,  where she worked for approximately one year on health projects in India dealing with leprosy, AIDS, and blindness.

.

Adam Grant 

Grant is not only Wharton’s top-rated professor for the past five years but is the bestselling author of two previous books, including Originals and Give and Take. He has been recognized as one of the world’s 25 most influential management thinkers and received distinguished scholarly achievement awards from the American Psychological Association and the National Science Foundation.
Grant grew up in the suburbs of Detroit, Michigan. He earned his Ph.D. in organizational psychology from the University of Michigan and his B.A. from Harvard University, magna cum laude and Phi Beta Kappa.

Grant delivered a 2016 TED talk on the surprising habits of original thinkers and was voted the audience’s favorite speaker at The Nantucket Project on the success of givers and takers.

He has earned awards for distinguished scholarly achievement from the Academy of Management, the American Psychological Association, and the National Science Foundation.
 

 
 

 

A Day Of Innovation 

Our client from Tel Aviv made history today by being the first company to introduce a  smartphone that can double as a remote control for Amazon’s Alexa.  We made the announcement at the Mobile World Congress in Shanghai which is taking place June 28 – July 1, 2017.

The new SURE Universal App is available now in the Google Play store for Android devices and available for iOS Devices in September.

This is what the app interface looks like

SURE Universal is one of those companies part of  the IoT,  Internet of Things. IoT is defined as the inter-networking of physical devices that collect and exchange data. IoT is considered one of the most exciting areas in tech today. 

SURE Universal can now give you full control of your smart home from any room in the house or on the go thanks to Alexa. You can now turn your thermostat or air conditioner down from your car on the way home from work or turn on lights so you don’t come home to a dark house. This can be accomplished from a simple voice command in the SURE Universal Software Remote app.

Once you are home, you can use the SURE Universal app to turn on a movie, turn down lights and relax, having control of everything from the comfort of your chair with your smartphone.
 

Alexa has over 10,000+ skills available. The SURE Universal remote currently has over 20 million downloads worldwide with top user ratings and the highest ranking on Google Play. For more information, visit http://www.sureuniversal.com.
 

     

 

Happy 10 Years iPhone

A few days ago, I told you about a segment that was coming up on  CBS “Sunday Morning” that I didn’t think you should miss. It was the 10th anniversary celebration of the iPhone hosted by David Pogue, tech critic for Yahoo Finance.

Pogue explained that “two weeks before the phone went on sale, Apple quietly handed iPhones to four tech reporters to review: Steven Levy, editor in chief of Backchannel, who worked at Newsweek at the time; Ed Baig, of USA Today; Walt Mossberg, the executive editor of The Verge, who was then at the Wall Street Journal; and me, then of The New York Times.”

As the broadcast points out, the world has never been the same after the iPhone was introduced. “We have become a nation of distracted drivers, distracted walkers, and distracted dinner companions.”

In commemoration of the 10th anniversary,  the first four people to test the iPhone came together to reminisce.

Click here to read the transcription of the segment, or watch it on YouTube above.

This Is What 73 Looks Like 

Hello Diana Ross.    

The other night Eliot and I were talking to two young guys in their 30s. Eliot suddenly announced he was going to be 71 in August.  I begged Eliot several times not to mention our age to young folks. They all have the same reaction, “Oh, you look so good for your age.” I want to scream. How did the years go by so fast??

​​​

That’s why I loved the Diana Ross concert at the Adrienne Arsht Performing Arts Center in Miami tonight. She is ageless. At 73, she is better than ever and having so much fun. Her voice, her energy, her body, and her attitude were so young spirited. She could have been 25.

Good for you, Diana. 

​​​

​​​

I know that this is a nutty DigiDame entry, but I am on such a natural high from this concert. For 90 minutes, most everyone in the audience was  united in finding their happy place. It was such a pleasure to see so many people smiling, forgetting the problems of the world. That doesn’t happen so often anymore. I look forward to the day when like-minded folks feel positive again.

Introducing Emily Estefan 

If you live on Miami Beach, you’d better be ready to dance all the time. The Latinos who live here love to party. Eliot and I went to the fancy dancy Faena nightclub tonight to see the debut of Emily Estefan, daughter of Gloria and Emilio. She was amazing. She is destined to become a big name in the music business. Everyone was dancing in the aisles. Emily learned well from her folks. She is one talented woman. Watch the videos.

​​

​​

​​

CBS This Morning Celebrates 10th Anniversary Of iPhone This Sunday  

This is a picture of David Pogue’s Facebook page where he announces that four of the top tech writers are coming together this Sunday to celebrate the 10th anniversary of the iPhone.

The four of them were the first reviewers to receive and test the iPhone from Apple. This was a considerable amount of time before the public got their hands on them. It’s going to be very interesting to hear their views on the whole technology world 10 years later. 


Interactive TV Is Finally Here 

It’s just an experiment now, but Netflix is going to allow your grandchildren to decide which way they want a story to unfold on their TV set.

Netflix has announced the first interactive tv programs today which gives young viewers the opportunity to direct their own stories. This technology has been in the making for years. 

In fact, I had a client 30 years ago, ACTV, who tried to do the same thing. The proper technology wasn’t available then but CEO Michael Freeman had the vision. A tech writer at the time, Otis Port, wrote up the concept in a huge story in Business Week.

Now, it’s 2017 and Netflix actually has the first interactive program, Puss in Book: Trapped in an Epic Tale.  The tv program gives children dozens of options to change the story over and over. Netflix hopes this kind of programming will give young viewers a chance to be totally creative in their thinking. 

To date. Netflix has 99 million subscribers. If young viewers like this new interactive storytelling, it could become permanent. 

I have a scoop.

Netflix would like to expand this service to adults. Are you ready to become Cecil B. DeMille? 
.
.

 “WE’RE NOT BEHOLDEN TO TERRESTRIAL TELEVISION.”

That led the team to think about interactive storytelling — about whether it could offer a modern, televised version of the old Choose Your Own Adventure series, which sold 250 million copies in the 1980s and ‘90s. The multiple-choice approach to narrative was already the default for video games and educational software. And hit Hollywood movies had also played with branching narratives, from Clue to Sliding Doors to Memento. The fact that interactivity had not yet come to television came to look, from Netflix’s perspective, like a technical problem. And so it set about building.

 .

For adult Netflix viewers, it’s fun to imagine what an interactive episode of one of its most popular series might look like. A House of Cards where you guide Frank Underwood to power — or undermine him? An Orange Is the New Black where you navigate Piper through a prison break? Maybe they would be full of narrative inventions — or maybe they would feel like modern-day full-motion video games, which had a brief moment of popularity as PC games in the 1990s before giving way to animations.

Amazon’s “Try Before You Buy” Online Fashion Offer 

Amazon’s new offer to allow its Prime customers to order and try on clothes before buying is like winning a huge lottery to millions of hardcore online fashion shoppers. No one ever expected a bold move like this from Amazon but if you think about it, it totally makes sense. 

You try on clothes before buying them in a traditional store, so why shouldn’t you be allowed to do the same thing online. I was dumbfounded when I first heard about Amazon’s new shopping feature, but now it makes perfect sense to me. I also found out that other smaller stores are trying this concept too.

The Amazon service is in beta mode. That means they are testing it, but expect it to be rolled out soon across the country. Amazon just wants to make sure all of the parts of this new service are  working before allowing the masses to get involved. If you are going to make a mistake, do it on a small scale. Once Amazon feels its new concept is successfully engaged, the rest of us will be invited in.

The new service is called “Prime Wardrobe.” Each Prime customer will be able to order three to 15 items of clothing free of charge. Amazon claims shoppers “can keep the merchandise for seven days, returning unwanted pieces and paying only for the items they keep.”

Leave it to Amazon to figure out another way to wow us. We are all becoming Amazon addicts and Jeff Bezos likes it that way. The only clothes that are available under this new program are the ones with the “Amazon Fashion Prime Wardrobe” logo. Amazon claims that more than a million pieces of clothing and accessories are available.  “Customers who keep three or four items receive a 10% discount off their order. If they keep five or more items, the discount jumps to 20%.”

Retail reporters and analysts are predicting that Amazon will become the largest apparel retailer in the United States. It just proves that if you have the right concept, people will spend money. It’s difficult for me to watch all of my favorite clothing stores close, one by one. Amazon did it to books stores, and now the apparel stores. 

We have to get used to it. Our lives are changing drastically whether we like it or not. That is what  they call “progress.” Either you adapt, or you get left behind. 

.

.

.

.

.

.

A New Shower Accessory 

If you love to sing in the shower then you need to know about the  XXL Shower Speaker. For the last several weeks, many tech publications have been writing about this new innovative unit because of its sound quality. Check out Mashable

The XXL features a very loud volume with a deeper bass and a strong treble. The Bluetooth 4.0 functionality is being touted for better, more reliable streaming fidelity. The tech reviewers love it. A bigger suction cup is perfect for mounting to the shower wall.

One other major advantage is that the speaker allows you to take calls in the shower. The speakerphone function lets you communicate while you’re soaping up. Maybe that’s why the speaker is called XXL.  Think about it. 

The speaker is normally $99.99. Keep checking Amazon. There are frequent $19.99 specials.

.

I Am Looking For Butt Tales

My client, artist and inventor Allen Hirsch, told me his Butt phone cases are just about to be delivered. Allen owns HandL phone cases. 

Hirsch claims, “Touching the buttocks is one of the most pleasant tactile experiences I have known,”


This is not the final Butt, but it’s pretty close. I will be showing the real thing in a week or so. Meanwhile, I’m giving away 25 Butts to anyone who emails me their favorite Butt story. We are not looking for vulgar copy. We are interested in tales that tell us why Butts are so important. You can write a short essay, a poem, a song, or a joke (a clean one), 

Email me at loisw@hwhpr.com. We will giveaway 25 units. We would like to publish a collection of Butt stories. 

Here is the official press release. .
 

 The HandL Butt Phone Case Will Reunite You With The Power Of Touch

SoHo, NYC — As part of Allen Hirsch’s life-long desire to create paintings and sculptures that provoke thoughts and feelings about relationships, the artist has created the Butt phone case that is sure to set the comfort standard for all mobile devices in the future.

 The Butt by HandL will make its worldwide debut at CE Week NY 2017, July 12 -13, 2017 at the Metropolitan Pavilion in New York City.

 Hirsch added, “The Butt case is a project I have been working on for years. Since the HandL technology uniquely supports one’s fingers effortlessly against the back of the cellphone, I wanted to explore that sensory aesthetic further. We all often just grab our phones and don’t think about the way we touch things.

 “As an artist I am acutely aware of the power of touch as this is the vehicle through which I project my thoughts and feelings on canvas. Touch is the most fundamental and honest form of communication. If you feel something and touch someone, they will get the message. One of HandL’s goals is to bring us back in touch with touch. Many of our relationships are now inside this little metal iPhone box. I want that touch experience to be meaningful.

“I spent many months passing my fingers over countless materials and surfaces: fur, leather, glass, etc. and tried different foams that cushioned the fingers. But my thoughts returned to the human figure and the idea of merging the body with the phone as HandL already does. A light went on: Touching the buttocks is one of the most pleasant tactile experiences I have known. It is ergonomic, soft and comfortable to rest one’s hand against. Merging the electronic screen and its ethereal digital non tactile world with the real world tactile goal of a buttock became an obsession. I began the search for the perfect material for this; scouring stores, and running my hands over every soft surface. Finally I found a foreign product that contained a particular mix of semi-liquid silicone, a material that is actually used in plastic surgery for buttocks. This was it!”

HandL Smartphone Cases are designed to be a natural extension of your hand. They feature a patented elastic and brace system that allows you to hold your device with just one or two fingers, freeing up your other hand and relieving the stress and discomfort of gripping. Many world famous athletes now prefer HandL to protect the precious use of their hands.

HandL gives you more flexibility to take longer range selfies and smoother panning videos and also converts into a hands-free portrait/landscape stand. HandL is simply the most comfortable way to enjoy content on your phone.

 The new HandL Butt Case for the iPhone 7 Plus is available for pre-order now for $69.99 at http://www.handliberation.com.

Thank you