What To Expect From International CES

Every year when I attend International CES, family and friends ask me what I think will be the hottest trends at the show. There is no easy answer to that because the show is no longer just about consumer electronics. It’s about innovation. The show is attracting automobile manufacturers, health companies, smartphone apps, home automation and accessories that hit every category imaginable.

Gary Shapiro, CEO, of the CEA, the Consumer Electronics Association, tells everyone to call the show the International CES and not the Consumer Electronics Show, because many new product categories are becoming increasingly innovative and everyone is welcomed to exhibit.

The video below is a real treat for anyone who is not attending the International CES this year because Shapiro outlines what the show is all about. Produced by Mashable, a tech blog, the video is a great look at behind the scenes.