“Weighted Blankets” Are Trending

Click on the video to see what the TV show, “The Doctors,” has to say about this new trend.

https://youtu.be/w087Xh17HRM

“Weighted blankets” are very popular on Amazon. They come in all shapes, sizes and pricing.

Everyone is always looking for a solution to cure their stress or insomnia. Most recommendations seem endless and complicated.


Lately, there is a lot of talk that “weighted blankets” truly help comfort the soul.


It sounds crazy, but there are stories all over social media that claim therapeutic “weighted blankets” give you a grounding experience.


Just Google “weighted blankets” and read all the theories. What do you have to lose?


The manufacturer I just researched said, “ ‘weighted blankets’ have been used in niche medical communities for many years. But only recently have the measurable health benefits for all started to emerge in new scientific studies. To put it simply, the findings have been amazing: ‘weighted blankets’ have been shown to help people fall asleep faster and sleep more deeply. Without a prescription, therapeutic training, or changes in their routine.”


“Weighted blankets” should be 7-12% of your body weight in order “to relax the nervous system by simulating the feeling of being held or hugged. More specifically, gravity uses the power of proprioceptive input (more commonly known as “deep touch pressure stimulation”), a well regarded therapeutic method that stimulates pressure points on the body linked to improved sleep, mood, and relaxation.”


Below is just one of the links I looked at.

https://health.usnews.com/conditions/mental-health/anxiety/articles/do-weighted-blankets-help-with-anxiety-and-insomnia

Your Childhood Returns

I’m going to take you back to your childhood. Guess what is still around? The erector set. For those who need a little refresher, the erector set was invented in England by Frank Hornby in 1898.

Erector by Meccano was conceived as a model-construction system, based on the principles of mechanical engineering. The sets are comprised of re-usable metal strips, plates, wheels, axles and gears, with nuts and bolts to connect the pieces.


Yes the erector set preceded Legos. It will definitely take users away from their smartphones. Each erector set includes an assortment of parts, instruction manual, double-sided blueprints, maker tool to “hack” the steam system and a reusable box or plastic case for storage.


With an open play system, your children, or grandchildren, can create anything they want. You can purchase a variety of sets on Amazon for $19.99 up to $129.99.


For more info go to: https://www.amazon.com/stores/node/11025219011?_encoding=UTF8&field-lbr_brands_browse-bin=Meccano&ref_=bl_dp_s_web_11025219011

Send me photos of what you erect.

Sony Dares To Crowdfund

Press on any link to watch a video presentation.

https://youtu.be/2dlzdZlbq2Q

https://youtu.be/2dlzdZlbq2Q

When I first learned that Sony was crowdfunding a new product, I thought I heard wrong. How could a major company be asking the public for money to market a new product? It just doesn’t make sense.


It now makes a whole lot of sense since I understand the concept. If the company is not sure that a new type of product has mass appeal, it let the public decide.


Showcase the product on a Kickstarter or Indigogo type of platform to see if people are interested in buying it. In this case, Sony crowdfunded in Japan, the country where they are headquartered.


The product is a wearable “air conditioner.“ Called the Reon Pocket, the unit slips into a pouch of a special t-shirt. The product sits at the base of your neck where heat is absorbed or emitted to either a lower or higher temperature.


You manually control the temperature of the portable a/c through a mobile app. Sony claims the battery life is 24 hours but tech industry friends say it is much shorter right now.


The Reon Pocket received a lot of support from the Japanese so it will be available March, 2020 at $117. One catch! It will only be sold in Japan.


Another industry friend, who is very close to Sony, said, “There are a bunch of similar unusual projects within Sony, but they do not get funded for production unless they can validate a demand. This process allows Sony to test a new concept without wasting overall corporate funds. By the way, this is not the first attempt at a personal air cooler. I have seen this in 2000. It’s totally a marketing ploy.”


I think the marketing concept is pretty interesting. Let’s see what happens.

Shiva Free Loaders

While the purpose of a Shiva is super important, there is a side of it that has always unnerved me. Shiva is the seven days of mourning that follows the death of a relative. It is usually observed in the home of the deceased, or in the home of a family member. Shivas provide comfort and companionship to those who are mourning.

I have attended many shivas over the years, and I have always noted that several folks take advantage of the occasion to eat their meals. It almost becomes a party for them. They don’t mean to be disrespectful, but the food is a big lure. They visit several times just to wolf down.

Most shivas feature a buffet of the best delicacies you have ever seen, much of which gets donated by friends.

Years ago there was a very popular movie called “Wedding Crashers” where two free loaders would “crash” weddings just to eat. Now there is an app called i-shiva that’s lists all of the neighborhood shivas so a good, hot free meal, is in walking distance. Okay, it’s a joke, but you must watch the video.

Good yontif !

We Grew Up With These Folks

It’s interesting to see how they matured. It’s like going to a high school reunion. Who are these old folks?

It’s Called A Press Event, Let’s Keep It That Way

The “Lying on the Beach” podcast is now on “Stitcher” and “Spotify.” “Tune In,” “Google,” and “Apple” are coming soon.

Photo by Eliot Hess

More and more journalists are talking about not attending certain press parties and conferences because the focus is no longer on them. The rooms are now filled with way too many “here today, gone tomorrow,” social media influencers. They are the ones getting “first class” accessibility to the new products and scoops. Watch out corporate America and event planners. If you keep treating editorial writers and broadcasters like second class citizens, you will find yourselves without high profile coverage. TV personality Steve Greenberg and PR Agent Lois Whitman-Hess discuss the dilemma.

Click here to listen.

http://www.lyingonthebeach.com/2019/07/29/its-called-a-press-event-lets-keep-it-that-way/

Or ….

https://open.spotify.com/show/1DjlUBX47QHK6PcaNAhiEF

Read This And Weep

The print editorial business has gotten so bad lately that Time magazine has decided to once again put sponsored content on its cover.


Since the beginning of the publishing business this has been a complete “no-no.” The editorial world calls it a strict separation of church (editorial) and state (advertising). Time is now breaking the rule again by running a sponsored cover on its July 29 issue celebrating the 50th anniversary of the Apollo 11 mission to the moon.


The sponsor is announced in small type, brought to you by Jimmy Dean.” The company is also celebrating 50 years of quality sausage.”


Time sources said Verizon and Pfizer Canada were sponsors a number of years ago.


Let’s see what happens in the future. We all have to monitor what editorial is being published because it is news worthy and which copy is being supported by an advertiser.


We spent a wonderful evening last night at Books & Books with best selling author Daniel Silva and his wife, Jamie Sue Gangel, special correspondent at CNN. SRO celebrating “The New Girl.” Miami loves to read. More about the discussion later this week.

Good To Know

Thank you Gary Arlen. I enjoyed receiving these from you, and now I am enjoying sharing them with others.


Traffic lights in Ukraine

This fountain allows the water to flow downwards to dogs can drink too.

An accessibility mat on the beach for strollers and wheelchairs.

This pill bottle lid tells you when it was last opened.

Seniors and handicapped people can extend cross time for this eight lane highway.

This restaurant has a toe opener for those who want to avoid germs on the doorknob.

This shopping cart has a calculator so you know how much you are spending.

This bar has a frost strip so you can keep your drink cold.

This tire tells you when it’s time to change it.

This mirror has a heated part so it doesn’t steam up after a shower.

These tiny model tents will give you a look at what you are buying.

This elevator shows how close to capacity it is based on the weight of the riders.

This inflatable mattress turns the back of your car into a bed.

Trash cans in Copenhagen are angled so cyclists can throw their trash while cycling.

What’s Old Is New Again

You are not going to believe this. A new company was just created to allow females of all ages to have their ears pierced at home. Louisa Schneider, the company’s founder, believes that the female population would rather have their ears pierced at home, by a licensed nurse, than in a store or a stand in a mall.

Louisa

Louisa is not alone in her feelings. She was able to raise $4 million in seed funding for Rowan, her direct-to-consumer ear-piercing startup.


After much research, Louisa discovered that nurses, across the country, are very eager to free lance for Rowan. It helps them earn extra income. They get to keep the entire $95 house call fee.


Rowan earns its money from selling customers a monthly subscription box that has lots of perks. Every month customers receive a new pair of studs (sterling silver, gold vermeil, or 14K gold) along with other fun trinkets.


It’s going to be very interesting to see if this company prospers. Louisa has an amazing background. Let’s see if it pays off.


There is more to this story. Read it here.

https://www.vox.com/the-goods/2019/7/24/20708849/rowan-dtc-ear-piercing-startup-subscription-claires

Don’t Let Age Stop you

A friend of mine recently sent the list below to me. He just retired from a job in publishing after 40 years, and now is auditioning for acting roles. He is one of those determined individuals that will make it happen. He claims whatever your dream is, it is not too late to achieve it.

“Never tell yourself you’re too old to make it. Never tell yourself you missed your chance. Never tell yourself that you aren’t good enough. You can do it. Whatever it is. This holds true for both young and old.”

At age 23, Tina Fey was working at a YMCA.

At age 23, Oprah was fired from her first reporting job.

At age 24, Stephen King was working as a janitor and living in a trailer.

At age 27, Vincent Van Gogh failed as a missionary and decided to go to art school.

At age 28, J.K. Rowling was a suicidal single parent living on welfare.

At age 28, Wayne Coyne (from The Flaming Lips) was a fry cook.

At age 30, Harrison Ford was a carpenter.

At age 30, Martha Stewart was a stockbroker.

At age 37, Ang Lee was a stay-at-home-dad working odd jobs.

Julia Child released her first cookbook at age 39, and got her own cooking show at age 51.

Vera Wang failed to make the Olympic figure skating team, didn’t get the Editor-in-Chief position at Vogue, and designed her first dress at age 40.

Stan Lee didn’t release his first big comic book until he was 40.

Alan Rickman gave up his graphic design career to pursue acting at age 42.

Samuel L. Jackson didn’t get his first movie role until he was 46.

Morgan Freeman landed his first MAJOR movie role at age 52.

Kathryn Bigelow only reached international success when she made The Hurt Locker at age 57.

Grandma Moses didn’t begin her painting career until age 76.

Louise Bourgeois didn’t become a famous artist until she was 78.


Allen Hirsch

Allen is a client of mine in the smartphone case business. I think he should really be focusing on his art. He has been painting most of his life, but he doesn’t like to sell his art. He has most of his work stored in his SoHo loft.

Allen can create these masterpieces within a few hours. Most of the time he doesn’t paint with a brush, he uses a palette knife. Below are a few of his pieces from a recent visit to Jerusalem. Further down is a series of work he did in Central Park this summer. I look at his paintings and immediately visualize my own stories. I guess that means his art is a job well done.

A photo of Allen at work.

A photo of Allen’s work station.